Tag Archives: Web 2.0 & User Generated Content

Last week I reviewed factors that are most important to consumers when choosing to make holiday purchases from one retailer versus another. As part of the eHoliday 2009 Study pre-holiday survey (conducted for us by BIGresearch), we asked consumers which specific Web site features they rely on most when making holiday purchases. On a scale of 1 [...]

Posted in: Holidays | Merchandising Also tagged |

Moms online – who knew just how tech-savvy a group this has become? Well, maybe you already had a gut feel about the potential of this market segment, but the just-released “All About Moms” research released by NRF’s Retail Advertising and Marketing Association – RAMA – will arm you with data points galore. RAMA worked [...]

Posted in: Marketing | Mobile Also tagged |

A few days ago I posted a blog about our extremely practical and tactical 40+ Things You Can Do to Make More Money Next Week session at the Annual Summit.  Even though we have a variety of sessions that are focusing on tactics, Shop.org prides itself on sharing how fellow retailers are succeeding using cutting-edge [...]

Posted in: @Shop.org | Events | Marketing | Social Media Also tagged , , , , , , |
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Who hasn’t returned from an industry conference with a series of ideas, notes scribbled on the back of a napkin, and a whole bunch of handouts, but without any idea of how to begin implementing all that you have learned? At this year’s Annual Summit I can guarantee that this will not be a problem.   We are [...]

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How PETCO is going mobile

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PETCO’s John Lazarchic, a member of Shop.org’s Board of Directors, spoke this morning at NRFtech about how retailers can create a cross-channel shopping experience. In his keynote, Lazarchic discussed a new pilot program the company is implementing in San Diego stores to provide customers shopping in stores with real-time customer ratings and reviews. Read more [...]

Posted in: Mobile Also tagged , |
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