Tag Archives: Web 2.0 & User Generated Content

Last year our Online Bootcamp at the Annual Summit attracted over 300 people who started their Summit with a series of practical and tactical presentations on many digital marketing channels that will drive success for their online business.  While the boot camp received rave reviews, many requested a deeper dive into some of the most [...]

Posted in: @Shop.org | Events | Marketing | Social Media Also tagged , , , , , , , |

It’s been a week since digital commerce and advertising executives descended on San Francisco for the inaugural (and sold out) Retail Innovation & Marketing Conference. It was a whirlwind, but boy, did we learn a lot. First up, one of the hottest topics to hit retail in many years: Mobile. We kicked off our time [...]

Posted in: @Shop.org | Events | Marketing | Mobile | Social Media Also tagged , , , , |
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Last week at the very successful NRF Big Show (read recaps on the NRF blog), Shop.org produced an online retail track. Below is a recap of one of the sessions in this track called “Remixed: The Customer Experience,” in which e-commerce visionary and Abode VP Doug Mack outlined key trends in e-commerce customer experience.  Below [...]

Posted in: Merchandising Also tagged , , , |

The 2009 Shop.org Annual Summit kicked off this year with an all-day Online Boot Camp which was an intense and tactical look at some of the core concepts in the world of online marketing and merchandising. The event featured industry experts providing their “Tips for Success” on some of the most important topics in eCommerce. [...]

Posted in: Marketing | Merchandising | Social Media Also tagged , , |

In my last holiday-focused post, I noted that consumers surveyed in the 2009 eHoliday Study said consumer ratings and reviews were one of the very most important features on a retailer site this season. Conducted last month in partnership with BIGresearch, we delved a little further into information sources that consumers use, asking, “In general, if [...]

Posted in: Holidays | Social Media Also tagged , |
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