Tag Archives: twitter

Jun02

Study evaluates impact of social networks, group buying on shopping

By Fiona Swerdlow, Head of Research, Shop.org | Published: June 2, 2011
2 Comments | Posted in Research, Social Media

As retailers – or, in my case, those who observe the industry at close hand – we’ve discussed, debated and tested numerous aspects of social commerce over the past three or four years. I’d argue that the online social media phenomenon started in the really, really early days of the Internet with the likes of [...]

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May06

Four ways Rue La La engages and empowers their members

By Artemis Berry, Senior Director of Content and Community, Shop.org | Published: May 6, 2011
1 Comment | Posted in Events, Marketing, Retail Companies

Rue La La has grown tremendously over the last three years thanks to their truly engaged and empowered members. At the Shop.org Online Marketing Half-Day Workshop in New York City on May 3rd, retailers learned just a few ways the Rue La La team has grown, sustained, and enhanced their member file through strict adherence [...]

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Apr28

Talking with…affiliate marketing guru Shawn Collins

By Margaret Case Little, Director, NRF | Published: April 28, 2011
2 Comments | Posted in Marketing

In the early days of e-commerce, affiliate programs were seen as a top priority for many online retailers. But as time went on, revelations concerning online fraud, spamming, and sketchy search engine practices gave affiliate programs a bad name. Recently, these programs have enjoyed new life with the implementation of social media tools, but the [...]

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Dec10

How to leverage wish lists and gift registries to maximize sales

By Fiona Swerdlow, Head of Research, Shop.org | Published: December 10, 2010
Be the first to comment | Posted in Holidays, Marketing, Mobile, Research, Social Media

As someone who does the vast majority of my shopping online, I’m acutely aware of impending holiday shipping deadlines and at this late stage in the game, I’m hoping online gift registries and wish lists will come to my rescue. Gift registries are hardly a new concept in retail. On the one hand, they’re a [...]

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Dec09

Talking with…eBags co-founder Peter Cobb

By Margaret Case Little, Director, NRF | Published: December 9, 2010
3 Comments | Posted in Holidays, Marketing, Retail Companies, Social Media

What a start to the holiday shopping season for retailers! According to reports (and on target with NRF’s predictions), Black Friday weekend saw strong increases with many online retail companies experiencing record-breaking sales. eBags, the largest online retailer of handbags, backpacks and luggage, also saw a sales explosion Black Friday weekend continuing into Cyber Monday. [...]

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