Tag Archives: Talking with...

Apr28

Talking with…affiliate marketing guru Shawn Collins

By Margaret Case Little, Director, NRF | Published: April 28, 2011
2 Comments | Posted in Marketing

In the early days of e-commerce, affiliate programs were seen as a top priority for many online retailers. But as time went on, revelations concerning online fraud, spamming, and sketchy search engine practices gave affiliate programs a bad name. Recently, these programs have enjoyed new life with the implementation of social media tools, but the [...]

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Dec09

Talking with…eBags co-founder Peter Cobb

By Margaret Case Little, Director, NRF | Published: December 9, 2010
3 Comments | Posted in Holidays, Marketing, Retail Companies, Social Media

What a start to the holiday shopping season for retailers! According to reports (and on target with NRF’s predictions), Black Friday weekend saw strong increases with many online retail companies experiencing record-breaking sales. eBags, the largest online retailer of handbags, backpacks and luggage, also saw a sales explosion Black Friday weekend continuing into Cyber Monday. [...]

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Sep08

Talking with…Vintage Tub & Bath CMO Allan Dick

By Margaret Case Little, Director, NRF | Published: September 8, 2010
Be the first to comment | Posted in Events, Marketing, Retail Companies

From stockbroker to retail marketing entrepreneur, Allan Dick, CMO at Vintage Tub & Bath, found his niche by selling “everything I could get my hands on” on eBay. What can we learn from the CMO of a mid-sized top 500 online retail company? Easy – how to compete with retail giants. In our latest Talking [...]

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Aug17

Talking With…Urban Outfitters CEO Glen Senk

By Margaret Case Little, Director, NRF | Published: August 17, 2010
2 Comments | Posted in Events, Marketing, Retail Companies, Social Media

Big things are happening at Urban Outfitters, Inc., the company which heads brands like Anthropologie, Free People and of course the namesake Urban Outfitters. When I say ‘big’, I could be referencing a first quarter company profit increase of 72%, a one-year-old mobile commerce effort, or a brand with one of the highest per-square-foot revenue [...]

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Jul06

Talking With…author and e-commerce visionary Bryan Eisenberg

By Margaret Case Little, Director, NRF | Published: July 6, 2010
2 Comments | Posted in Events, Merchandising

With Shop.org’s Online Merchandising Workshop less than a week away, we decided to focus our Talking With… attention on one of the keynotes that seems to be getting the most interest: “21 Secrets of Top Converting Websites”. So we reached out to online marketing pioneer Bryan Eisenberg, author of the best-selling Waiting for Your Cat [...]

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