Tag Archives: Summit11

Sep13

Ticketmaster finds the ROI in Facebook integration

By Margaret Case Little, Director, NRF | Published: September 13, 2011
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“If you focus on making your customer experience great, great things will happen.” Well, great things are happening with social commerce for Ticketmaster. In a Shop.org Annual Summit session, Ticketmaster’s EVP of Ecommerce, Kip Levin, may have uncovered a key component of f-commerce that I’ve yet to see demonstrated: an actual monetary dollar amount return-on-investment [...]

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Sep13

From controversial opinions on QR codes to Facebook, Bill Bass offers plenty of food for thought

By Ellen Davis, SVP | Published: September 13, 2011
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I just love a good debate. During his career, Bill Bass has undoubtedly done many things that people can agree with. He’s seen tremendous success from tenures at Lands’ End, Sears, Fair Indigo and now Charming Shoppes. But the most refreshing part of his keynote during the Shop.org Annual Summit today was perhaps the unapologetic [...]

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Sep13

eBags exec offers advice on how to make Facebook less “sticky”

By Sarah Rand, Senior Director, NRF | Published: September 13, 2011
1 Comment | Posted in Events, Marketing, Merchandising, Retail Companies, Social Media

After an unfortunate experiment with a stick of chewing gum, I still distinctly remember my mom using an entire jar of peanut butter on my hair. I was 10 years old, and as I realized the peanut butter wasn’t working and a severe haircut was in my very immediate future, I learned the lesson: there [...]

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Sep13

Tips to improve page-load time, make your emails bullet-proof, optimize mobile and more

By Megan Conniff | Published: September 13, 2011
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Allan Dick’s panel of experts was at it again during this year’s “40+ Specific Things You Can Do To Make More Money Next Week” session at the 2011 Shop.org Annual Summit. Dick gathered experts to focus on topics such as SEO, cookies, welcome series emails, page load time and more for the two-part session. I [...]

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Sep13

Experts offer tips on reducing cart abandonment

By Jonathan Carden, Coordinator, NRF | Published: September 13, 2011
3 Comments | Posted in Events, Marketing, Retail Companies

Shopping carts have plagued retailers and their customers for years. There’s something inherent to their design — or perhaps it’s Murphy’s Law — that dictates that all four wheels may not, under any condition, be able to simultaneously roll in the same direction. More than once, the subsequent rattling and precarious instability, akin to driving [...]

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