Tag Archives: Sucharita Mulpuru

May30

REI, eBags execs share how mobile is making its mark

By Fiona Swerdlow, Head of Research, Shop.org | Published: May 30, 2012
Be the first to comment | Posted in Marketing, Mobile, Research

If there’s one thing that any conversation with an online retailer touches on these days, it’s mobile. The recent Shop.org webinar, “The State of Retailing Online 2012: Mobile Marketing Edition” explored the latest findings from the annual SORO research study conducted by Shop.org and Forrester Research, this year focusing specifically on numerous aspects of mobile [...]

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Jan14

Shop.org and the NRF Big Show: Bigger. Stronger. More Digital Than Ever.

By Vicki Cantrell, SVP, Communities, NRF and Executive Director, Shop.org | Published: January 14, 2012
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Since 1996, Shop.org and the companies that make up our digital retail community have been experiencing tremendous growth. We see vast adoption among consumers with how they shop and interact with retailers and brands. We’ve changed how people shop. When they shop. Where they shop. And, most importantly, what they expect in terms of an [...]

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Sep13

Forrester’s Sucharita Mulpuru discusses where mobile is right now

By Ellen Davis, SVP | Published: September 13, 2011
Be the first to comment | Posted in Events, Marketing, Merchandising, Mobile, Research, Retail Companies

The latest edition of the State of Retailing Online, which was released this morning, offers great insights to retailers on headcount, globalization and merchandising. And without a doubt, much of the buzz from this report – and others before it – come from evaluating and understanding opportunities in the mobile space. In advance of the [...]

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Jul25

Sucharita Mulpuru shares inside scoop on the latest SORO findings

By Fiona Swerdlow, Head of Research, Shop.org | Published: July 25, 2011
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We recently concluded our second State of Retailing Online 2011 survey, conducted with our partner Forrester Research. While we don’t usually give a sneak peek into the results (and you’ll have to wait until the Shop.org Annual Summit to see the complete aggregated results), we were happy to see that most retailers are seeing continued [...]

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May03

SORO author Sucharita Mulpuru shares insights on this year’s report

By Fiona Swerdlow, Head of Research, Shop.org | Published: May 3, 2011
Be the first to comment | Posted in Marketing, Mobile, Research, Social Media

The State of Retailing Online 2011 is hot off the presses today, this round focusing on all things online marketing, social media and mobile. Conducted in partnership with Forrester Research, it is chock full of retail benchmarking data, from top customer acquisition sources and increased spend in 2011 (social networks came in second to SEO, [...]

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