Tag Archives: store tours

Sep27

Woot story showcases the power of word-of-mouth marketing

By Margaret Case Little, Senior Director, NRF | Published: September 27, 2010
2 Comments | Posted in Events, Retail Companies

What do you call a company that has no advertising budget, no experience with SEO or SEM, and no email marketing strategy? Woot! It’s no joke. The original “deal of the day” operation began as a wholesale business looking to discard a few hundred extra products the easiest and quickest way they could think of: [...]

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