Tag Archives: State of Retailing Online

With average web growth of 29 percent, 2013 was a great year for e-commerce, and “2014 promises to be even better,” according to Forrester Research analyst Sucharita Mulpuru. Mulpuru previewed findings from Forrester’s upcoming “State of Retailing Online 2014: Key Metrics and Initiatives” study during her “First Look: 2014 Outlook for Digital Retail” presentation at Retail’s BIG [...]

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It’s no secret how smartphones and tablets have revolutionized the retailer-customer relationship. But investment strategies and methods online retailers use to connect their brands with shoppers – and the ways these tactics change each year – are always big news. Shop.org’s new “The State of Retailing Online 2013: Marketing and Merchandising” study, developed with Forrester [...]

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Benchmarking and forecasting. It’s a vicious cycle, especially in retail. But past performance drives future direction, and these were two big concepts discussed by Forrester Research’s Sucharita Mulpuru during her First Look presentation this morning at Retail’s BIG Show 2013. And her advice: retailers should temper their optimism for digital retail in the year ahead. [...]

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The latest edition of the State of Retailing Online, which was released this morning, offers great insights to retailers on headcount, globalization and merchandising. And without a doubt, much of the buzz from this report – and others before it – come from evaluating and understanding opportunities in the mobile space. In advance of the [...]

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