Tag Archives: Social Media

In 2011 Daniella Yacobovsky and her business partner opened BaubleBar, an online retailer specializing in women’s jewelry and accessories, to fill a void in the women’s jewelry and accessories space. And like other young companies that start with social already built into their DNA, it’s already developed an enviable base of vocal and engaged fans [...]

Posted in: Events | Marketing | Merchandising | Retail Companies | Social Media Also tagged , , , , |

Social media has made the world more connected, and retailers have leveraged these platforms to brand themselves and attract consumers across the globe. While many retailers already have a presence on Facebook and Twitter, 2013 was all about curation, video and instantaneous engagement. And there are some new – or elevated – contenders in the [...]

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Since the term was coined in 2007, Green Monday has become one of the busiest days of the holiday season. It’s been adopted by others as a key measurement of online sales, and some retailers are using the second Monday of December as another opportunity to offer holiday bargains. In 2012, comScore found that Green [...]

Posted in: Holidays | Marketing | Mobile | Research | Social Media Also tagged , , , , , |
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Shop.org’s Annual Summit attracted 5,200 attendees—from the newest online-only retailers to 100-year-old brick-and-mortar brands—to learn about and shape the retail industry’s future. Our team has written about the event comprehensively, and a few themes stood out throughout the sessions, networking and EXPO-browsing. An intense focus on the customer is the key to winning. Consumers are in [...]

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Nearly 10 years old, Tory Burch has become the darling of the digital retail community. With 100 stores globally and e-commerce sites all over the world, the brand skyrocketed to success in a short time, and (with the recent launch of a beauty line), shows no signs of slowing down. As a brand that fully [...]

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