Tag Archives: Social Media

Sep26

What Facebook, Google and ShopRunner have to say to retailers

By Jennifer Overstreet | Published: September 26, 2012
Be the first to comment | Posted in Events, Mobile, Social Media

Led in a discussion by Kara Swisher, co-executive editor of AllThingsD at the Shop.org Annual Summit, the retail industry leads from Google and Facebook, and leader of ShopRunner shared their perspectives on what’s shaping the retail industry. While all the buzz is about social, mobile, local and the omnichannel approach, these leaders broadened the conversation, [...]

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Sep11

How Marks & Spencer took its iconic brand multichannel

By Megan Conniff | Published: September 11, 2012
Be the first to comment | Posted in Events, Marketing

Marks & Spencer is a beloved brand in the U.K., but the retailer has had to move fast to keep up with its core customer and new technology while expanding its identity abroad. Multichannel Development Director David Walmsley spoke to Shop.org Summit attendees about how the high street retailer has evolved to reach its target [...]

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Aug28

How to meet last minute demands of back-to-college shoppers

By Fiona Swerdlow, Head of Research, Shop.org | Published: August 28, 2012
Be the first to comment | Posted in Marketing, Merchandising, Mobile, Research, Social Media

College students around the country are wrapping up summer jobs and vacations in preparation for heading back to campus. In NRF’s back-to college (BTC) survey conducted by BIGinsight in early August, one in 5 college-bound students and their families still had up to half of their shopping left to do. Here’s a look at some [...]

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Jul25

Why “mo-cial” is key to engage this year’s back-to-college shopper

By Fiona Swerdlow, Head of Research, Shop.org | Published: July 25, 2012
Be the first to comment | Posted in Holidays, Marketing, Mobile, Research, Social Media

Back-to-college shopping is in full swing – and in the realm of online retail, there are a few magic numbers that have caught our eye. First, there’s 37.3% – that’s the number of back-to-college shoppers buying something online this year – a record high since 2007; and $1,135.62 – the combined average that online back-to-college [...]

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Jul06

Talking with…”Word of Mouth Marketing” author, blogger and CEO Andy Sernovitz

By Artemis Berry, Senior Director of Content and Community, Shop.org | Published: July 6, 2012
1 Comment | Posted in Events, Retail Companies, Social Media

“Good marketing is more about brains than bucks.” This is just one glimpse into the many words of wisdom from Shop.org friend, author, and entrepreneur, Andy Sernovitz. In his must-read blog and New York Times bestselling book, he shares his insights and best-in-class examples of how to simplify your business, earn word of mouth, and [...]

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