Tag Archives: Shop.org eHoliday Study

Jan28

How retailers will invest now for Holiday ‘13

By Fiona Swerdlow, Head of Research, Shop.org | Published: January 28, 2013
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The eHoliday 2012 post-holiday results are in! Conducted with our partner, BIGinsight, we polled both consumers and retailers earlier this month to see how the holiday season turned out. This data trove – spanning holiday results, consumer shopping, merchandising, marketing, gift cards, customer service and fulfillment – will be particularly useful to retailers come summer [...]

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Nov16

How retailers are promoting Black Friday weekend deals

By Fiona Swerdlow, Head of Research, Shop.org | Published: November 16, 2012
1 Comment | Posted in Holidays, Marketing, Research, Social Media

File another one away in the “how time flies” category, because Thanksgiving and Black Friday are mere days away now. As families start gathering all the ingredients for next week’s fixings, retailers are already primed to let the public know about their Black Friday weekend deals. So what do retailers have planned to target consumers [...]

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Nov13

How consumers and online retailers are gearing up for holiday 2012

By Fiona Swerdlow, Head of Research, Shop.org | Published: November 13, 2012
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With the first two Thursdays of November already behind us, retailers are acutely aware of how quickly Thanksgiving, Black Friday and Cyber Monday are approaching. In the battle for holiday results, this year Lord & Taylor’s Manhattan flagship store will be open on Thanksgiving Day, while Walmart, Sears, Toys’R’Us and Target will open for business that evening - [...]

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Nov06

What tips the scales for customers when they shop online for the holidays

By Fiona Swerdlow, Head of Research, Shop.org | Published: November 6, 2012
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To say that retailers have a lot to juggle right now is, of course, an understatement: post-Sandy recovery, the U.S. elections, and (oh, yes!) holiday marketing going into high gear.  By now, retailers are largely set in terms of their holiday plans, but in these turbulent times, it can be helpful to focus again on what customers [...]

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Oct25

By the numbers: Top pre-holiday findings from Shop.org’s eHoliday survey

By Fiona Swerdlow, Head of Research, Shop.org | Published: October 25, 2012
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It’s always a great pleasure – if also something of a “how time flies” shock – to release the annual eHoliday pre-holiday findings to Shop.org members. Produced in partnership with BIGinsight, the pre-holiday consumer and retailer pre-holiday survey findings are a veritable treasure trove of insights about the upcoming holiday season, spanning the outlook for [...]

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