Tag Archives: Shawn Collins

Apr28

Talking with…affiliate marketing guru Shawn Collins

By Margaret Case Little, Senior Director, NRF | Published: April 28, 2011
5 Comments | Posted in Marketing

In the early days of e-commerce, affiliate programs were seen as a top priority for many online retailers. But as time went on, revelations concerning online fraud, spamming, and sketchy search engine practices gave affiliate programs a bad name. Recently, these programs have enjoyed new life with the implementation of social media tools, but the [...]

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