“Bad” Reviews are Good for Your Brand The fear of negative feedback is one of the biggest factors causing some companies to hesitate in embracing customer-generated content. However, after four years of arming over 585 brands with user-generated content, we’ve learned that negative feedback can actually be the best weapon used for positive change for [...]

This week, we’re talking with Kelly Mooney, Chief Experience Officer for Resource Interactive (and always a high-scoring keynote speaker at Shop.org events). Kelly chats with us about how companies can be more O.P.E.N., which retailers to watch, what to look for when hiring great people, and her philosophy on pets at work. You’ve made a [...]