Holiday 2007 is ramping up! Though Monday probably isn’t the largest online shopping day of the year, we did see big sales jumps across many of our clients in the PPC channel, and overall. We’ve posted some aggregated median stats by category at our blog: Median CyberMonday Sales Up 32% (and other 11 benchmarks): Compare [...]

At the Shop.org merchandising conference in San Diego last week, Leigh Vosler from Sierra Trading Post provided excellent tips for optimizing data feeds. Link: Leigh Vosler: 22 Tips For Optimizing Comparison Shopping Engine Feeds //

From LoveYourFeed.com: Is Amazon a comparison shopping engine? What color is my hat? Party games with deeper meaning. Not the pull quote he was looking for: Good article on BizChair.com and the 20 year old founder. I do wonder if he actually said the following, and if he wishes he left out the “other”. Belnick [...]

Most retailers struggle with the promotion of their catalog through Comparison Shopping Engines (CSEs) through data feed optimization.  Far too many expect comparison shopping to convert as well as search, with referred customers as likely to immediatley purchase, yet, evidence continues to mount that comparison shopping is aptly named: A means for your customers to [...]

For my fourth interview in the Word-of-Mouth Wisdom series, I decided to tap two of the smartest people I know in the field of marketing. Dr. Peter Fader and Dr. David Reibstein both teach marketing at The Wharton School, where I was fortunate enough to earn my MBA. Both have been friends and advisors ever [...]