Tag Archives: paid search

Aug22

Are you making one of these 4 online marketing mistakes?

By Jennifer Overstreet | Published: August 22, 2012
Be the first to comment | Posted in Events, Marketing

E-commerce managers have a lot on their minds these days, and it doesn’t help that the retail world keeps changing faster and faster. In the race to do everything, be first, and even just keep up, sometimes even experienced e-commerce pros can overlook a few things. The good news is some of the most common [...]

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Mar15

How to boost conversion, sales during the spring gift-giving season

By Fiona Swerdlow, Head of Research, Shop.org | Published: March 15, 2012
Be the first to comment | Posted in Marketing, Mobile, Research

I’m thrilled to see signs of spring outside here in the Northeast – not to mention the many (um, paper) catalogs in my mailbox touting Easter goods and spring clothes. For the moment, online consumers are gearing up for St. Patrick’s Day later this week – per a recent BIGinsight survey for NRF, almost 3 [...]

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Dec01

Mine that holiday data for a quick sales boost – here’s how

By Fiona Swerdlow, Head of Research, Shop.org | Published: December 1, 2011
Be the first to comment | Posted in Holidays, Marketing, Research

The Women’s Wear Daily headline on Tuesday summed it up simply: “Cyber Monday Sees Record Shopping.” Undeterred by significant shopping just a day or two beforehand over Black Friday weekend, U.S. shoppers were clearly ready to continue snapping up deals that abounded online for Cyber Monday, rewarding many retailers with record-breaking days. Indeed, comScore tallied the day’s [...]

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Apr28

Talking with…affiliate marketing guru Shawn Collins

By Margaret Case Little, Senior Director, NRF | Published: April 28, 2011
5 Comments | Posted in Marketing

In the early days of e-commerce, affiliate programs were seen as a top priority for many online retailers. But as time went on, revelations concerning online fraud, spamming, and sketchy search engine practices gave affiliate programs a bad name. Recently, these programs have enjoyed new life with the implementation of social media tools, but the [...]

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Feb09

Have your say: new research underway for social, mobile and marketing

By Fiona Swerdlow, Head of Research, Shop.org | Published: February 9, 2011
Be the first to comment | Posted in Marketing, Mobile, Research, Social Media

If social, mobile and/or marketing aren’t among the most important areas of focus for you this year – well, I’ll eat my (proverbial) hat. We all need to know more about how each of these key areas is evolving – even intersecting with one another now. To that end, we’re launching the first of two [...]

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