Half the retailers Shop.org surveyed this summer told us that they started planning the upcoming holiday shopping season as early as April or May. After months of preparations, retailers are doing final reviews and tests to ensure that all systems are ready for the holiday rush. One of the most intriguing areas on the digital [...]
Posted in: Holidays | Marketing | Mobile Also tagged Bing, Black Friday, Black Friday weekend, geo-targeting, Holiday, holiday13, PLAs, product listing ads, search, Thanksgiving, Yahoo!
When an ad for the pair of shoes you were looking at yesterday shows up on your Facebook page today, you just might reconsider buying them. So while retailers have many new tools to entice customers, retargeting, or the process of focusing advertising on prospects that have already shown interest in your products, is an [...]
E-commerce managers have a lot on their minds these days, and it doesn’t help that the retail world keeps changing faster and faster. In the race to do everything, be first, and even just keep up, sometimes even experienced e-commerce pros can overlook a few things. The good news is some of the most common [...]