Tag Archives: paid search

Email, paid search and other marketing tools are netting far more than many retailers realize in terms of brand building, customer acquisition and retention, and sales across all touch points including stores. Those are the findings of the Shop.org Think Tank in its latest article, “Balancing Your Marketing Portfolio in an Omnichannel World to Grow [...]

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Since the term was coined in 2007, Green Monday has become one of the busiest days of the holiday season. It’s been adopted by others as a key measurement of online sales, and some retailers are using the second Monday of December as another opportunity to offer holiday bargains. In 2012, comScore found that Green [...]

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Half the retailers Shop.org surveyed this summer told us that they started planning the upcoming holiday shopping season as early as April or May. After months of preparations, retailers are doing final reviews and tests to ensure that all systems are ready for the holiday rush. One of the most intriguing areas on the digital [...]

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When an ad for the pair of shoes you were looking at yesterday shows up on your Facebook page today, you just might reconsider buying them. So while retailers have many new tools to entice customers, retargeting, or the process of focusing advertising on prospects that have already shown interest in your products, is an [...]

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Shop.org recently asked retailers how early they start planning their online holiday season. Half of the respondents said they’ve been preparing for the holidays since April or May. This is one takeaway in the 2013 Shop.org Pre-Holiday Retailer Survey, conducted last month with Prosper Insights & Analytics. This year, retailers are investing in a multitude [...]

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