Email, paid search and other marketing tools are netting far more than many retailers realize in terms of brand building, customer acquisition and retention, and sales across all touch points including stores. Those are the findings of the Shop.org Think Tank in its latest article, “Balancing Your Marketing Portfolio in an Omnichannel World to Grow [...]
Half the retailers Shop.org surveyed this summer told us that they started planning the upcoming holiday shopping season as early as April or May. After months of preparations, retailers are doing final reviews and tests to ensure that all systems are ready for the holiday rush. One of the most intriguing areas on the digital [...]
Posted in: Holidays | Marketing | Mobile Also tagged Bing, Black Friday, Black Friday weekend, geo-targeting, Holiday, holiday13, PLAs, product listing ads, search, Thanksgiving, Yahoo!
When an ad for the pair of shoes you were looking at yesterday shows up on your Facebook page today, you just might reconsider buying them. So while retailers have many new tools to entice customers, retargeting, or the process of focusing advertising on prospects that have already shown interest in your products, is an [...]