Research shows that consumers rely on product video in making online purchase decisions. Online retailers are moving fast to add video to the purchase path in order to increase conversion.  With this goal in mind, here are some best practices we’ve adopted in the course of working with our Internet 500 retailer clients at Invodo. [...]

Greetings I wanted to thank all of our members who helped make our first annual May is Marketing Month a success!  Whether you attended one of our regional dinners, participated in a webinar, watched a webinar playback, viewed a Marketing Month Video Tip of the Day, or downloaded a white paper, we want to thank [...]

At this year’s Online Merchandising Workshop, Shop.org has the cure for what ails you!  One of the most popular aspects of our Annual Summit in recent years has been our Doctor Is In one-on-one website critique sessions.   This program allows retailer attendees to make 20 minute individual appointments with usability experts to who will critique [...]

Back by popular demand for the third consecutive year, we will be featuring our “40+ Things You Can Do To Make More Money Next Week” session.  This is our highest ranked and most popular afternoon breakout session and we want to hear from you about what specific and practical tip you feel is the most [...]

It’s been a week since digital commerce and advertising executives descended on San Francisco for the inaugural (and sold out) Retail Innovation & Marketing Conference. It was a whirlwind, but boy, did we learn a lot. First up, one of the hottest topics to hit retail in many years: Mobile. We kicked off our time [...]