Tag Archives: Nielsen

Mar18

How targeting online Easter shoppers via mobile devices can yield sales, engagement

By Fiona Swerdlow, Head of Research, Shop.org | Published: March 18, 2013
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For winter-weary consumers, Easter signals a return to warmer weather (we hope!) as well as a chance to get out and celebrate a bit.  According NRF’s 2013 Easter consumer spending survey conducted by BIGinsight, 21 percent of Easter shoppers plan to make some part of their purchases specifically online this year. Online Easter shoppers expect to spend [...]

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Nov08

Retailers and Search – Answering Some Questions

By | Published: November 8, 2009
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Last week, AdAge ran a story, Why Search May Not Click for Retailers.   Reactions to the story, which is based on a new study from Nielsen’s online division, have ranged from head-shaking to a quest for a deeper understanding.  To help retailers better understand these ideas, the Shop.org Blog facilitated a conversation between the author of the Nielsen [...]

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