Don Tapscott’s very first presentation on his new book didn’t disappoint. In the second keynote session of the day, Tapscott took us through a lively overview of the proposition he outlines in Grown Up Digital: How the Net Generation is Changing Retail and Marketing.
In both his presentation and his book, Tapscott sets out to convince [...]

Don Tapscott began his keynote this morning with a tall order: convincing the audience that the “net generation” (ie: the generation ranging from those in their early teens to late 20s) will be the most powerful force affecting retail for the next decade. By the time his keynote had ended, I’d venture to guess that [...]