Tag Archives: Neiman Marcus

Sep12

Building a brand masterpiece: How Neiman Marcus re-energized their brand through the book

By Tony Fontana, Manager, Communications & Public Affairs | Published: September 12, 2012
1 Comment | Posted in Events, Marketing, Retail Companies

“Every single person plays a role in creating a brand masterpiece.” This was Georgia Christensen‘s opening statement to a full room of brand marketers at Summit ’12. A twenty-five year veteran as a creative director in retail, she’s been a stalwart in the industry for rethinking and redefining images for a number of top brands. [...]

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Dec13

As shipping window closes rapidly, retailers must step up messaging clarity

By Fiona Swerdlow, Head of Research, Shop.org | Published: December 13, 2011
Be the first to comment | Posted in Holidays, Research

Both UPS and FedEx are forecasting a strong season for holiday shipments, building on their record-setting volumes last year. Still, midway through December, standard shipping deadlines will be closing within a matter of days. With Christmas this year falling on a Sunday and Hanukkah starting on the comparatively late date of December 20, the online [...]

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Sep14

3 case studies in flash sales, daily deals with Neiman Marcus, Giiv.com and Lifetime Brands

By Margaret Case Little, Senior Director, NRF | Published: September 14, 2011
Be the first to comment | Posted in Events, Merchandising, Retail Companies

As moderator Rob Schmults put it, flash sales aren’t anything new. Kmart and TJ Maxx have been doing them for years with doorbusters and friends and family events. But the introduction of this new-fangled sales opportunity (along with daily deals) within digital retailing has definitely seen dramatic growth over the past two years, especially with [...]

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