Tag Archives: Multi-Channel

Oct30

Global E-Commerce Summits Hightlights Part 2

By Scott Silverman | Published: October 30, 2009
1 Comment | Posted in Events, International, Mobile

Below are more highlights from the Global E-Commerce Summit, which was held October 26-28 in Monaco and where digital retail executives from more than 20 countries convened to learn, explore and network. Click here for pictures from the event. Kate Terry, EVP Global Ecommerce, Tommy Hilfiger USA. Kate, who has deep e-commerce experience from companies [...]

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Oct21

Ten holiday trends to watch this year

By Ellen Davis, SVP | Published: October 21, 2009
1 Comment | Posted in Holidays, Marketing

NRF has released its list of ten holiday trends to watch. Among them: Americans don’t believe the recession is over, sales and promotions are king, and gift cards still reign as the most popular gift to receive. The most interesting trend for the online folks is likely this one: #8: When looking at store sales, [...]

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Oct18

Research: 2009 SORO Profitability Report

By Fiona Swerdlow, Head of Research, Shop.org | Published: October 18, 2009
1 Comment | Posted in Events, Research, Social Media

The annual State of Retailing Online (SORO) Profitability, Economy & Multichannel Report has officially launched. For the final report in the SORO ’09 series, Forrester Research and Shop.org surveyed retailers about their overall results for the full year 2008, their views on the economy and how their business has fared this year, key performance indicators, [...]

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Oct07

International E-Commerce: “Daunting but Doable”

By Kent Allen | Published: October 7, 2009
1 Comment | Posted in Events, International, Marketing, Merchandising, Mobile, Social Media

Of the many barriers the the International E-commerce Expansion Benchmark Study highlighted, the one that requires the most urgent attention is the generally poor online experience that most international shoppers encounter, an ironic similarity to the early days of e-commerce in the U.S. the study points out.

Another key finding was that an expanded range of strategic options has replaced the “all or nothing” mindset that until recently prevailed among international strategists. Each option has its own different risk/reward profile and collectively, they provide online retailers and consumer brands greater strategic flexibility, which is critical in today’s challenging retail environment.

A “middle” stage of international e-commerce expansion is emerging, which the study calls the “Participatory” stage. Aided in part by the emergence of “sell-and-ship” solutions providers, this stage offers online retailers a low-cost, low-risk way to dramatically improve the international customer experience while also ramping up global sales.

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Sep25

Shop.org Research: Mobile Devices and Shopping

By Fiona Swerdlow, Head of Research, Shop.org | Published: September 25, 2009
1 Comment | Posted in Events, Marketing, Mobile

This week, I attended the “Cutting Edge” track at the Shop.org Annual Summit. Stellar speakers, great conversations, excellent audience questions – in other words, the perfect venue for sparking a lot of really interesting ideas, balanced with very practical advice from the speakers. The first session specifically explored the role of mobile in retail, with some [...]

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