Online Mother’s Day shoppers clearly think Mom (and grandmothers and sisters, among others) rule. According to the latest NRF / Shop.org consumer survey conducted by BIGresearch earlier this month, one in five consumers celebrating Mother’s Day this year will buy some portion of their gifts for the occasion online. As I mused recently when we released [...]

The NRF Foundation’s 8th annual “Retail Horizons: Benchmarks for 2009, Forecasts for 2010” study is out – as always, it’s a treasure trove of data about just about every aspect of retail. Released in partnership with KPMG LLP, the 300+ retailers who participated in this study are heavily focused on improving their online operations, including fine [...]

The State of Retailing Online, Shop.org’s annual retailer study, is officially underway for 2010. We’re excited about this year’s study as we think it has the potential to be our best yet. On the cusp of a new decade, our partner, Forrester Research, and we decided to focus this year’s survey on topics that are [...]

Retailers seemed to deploy smart email marketing strategies during the 2009 holiday season, but volume was high and subscriber fatigue a real issue for ongoing engagement and response. See how your results track to this review.

Based on an initial post on the Shop.org blog early last summer, a group of Shop.org retail and associate members began meeting this past fall to take a look at how online retailers are evaluating their online marketing activities today. We call ourselves the Shop.org Attribution Marketing Special Interest Group (or SIG). It’s our contention that [...]