Tag Archives: mobile apps

Jul17

Bare Escentuals, Saks execs share lessons learned for launching mobile sites and apps

By Jennifer Overstreet | Published: July 17, 2012
Be the first to comment | Posted in Merchandising, Mobile

Today’s session on enhancing the customer experience with mobile at Shop.org’s Online Merchandising Workshop opened with a litany of stats about mobile commerce. The most fascinating of them all: Three times more smartphones were activated last year than babies born. And before 2014, more people will access the web via a mobile device than via [...]

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May31

Expert shares five tips for going mobile

By Artemis Berry, Senior Director of Content and Community, Shop.org | Published: May 31, 2011
Be the first to comment | Posted in Events, Marketing, Mobile

Retailers, it’s time to mobilize. Your website, that is. Mobile marketing and mobile commerce have received unprecedented attention over the past two years as the key to the next generation of cross-channel and digital retail. Yet even with all of the hype, few retailers have actually done more than dip their toe in the water. [...]

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Apr28

Talking with…affiliate marketing guru Shawn Collins

By Margaret Case Little, Senior Director, NRF | Published: April 28, 2011
5 Comments | Posted in Marketing

In the early days of e-commerce, affiliate programs were seen as a top priority for many online retailers. But as time went on, revelations concerning online fraud, spamming, and sketchy search engine practices gave affiliate programs a bad name. Recently, these programs have enjoyed new life with the implementation of social media tools, but the [...]

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