Tag Archives: mobile

May02

Fresh approaches to fundamental issues in retail

By Fiona Swerdlow, Head of Research, Shop.org | Published: May 2, 2013
1 Comment | Posted in Events, Marketing, Merchandising, Mobile, Retail Companies, Social Media

Compete on something other than price? Harness word-of-mouth to increase conversion and organic search traffic? Integrate your print catalog more directly into your digital commerce strategy?  If you think there are no new answers to these digital commerce questions, just remember that innovation is a hallmark of the retail industry. If you attended the Shop.org [...]

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Sep26

What Facebook, Google and ShopRunner have to say to retailers

By Jennifer Overstreet | Published: September 26, 2012
Be the first to comment | Posted in Events, Mobile, Social Media

Led in a discussion by Kara Swisher, co-executive editor of AllThingsD at the Shop.org Annual Summit, the retail industry leads from Google and Facebook, and leader of ShopRunner shared their perspectives on what’s shaping the retail industry. While all the buzz is about social, mobile, local and the omnichannel approach, these leaders broadened the conversation, [...]

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Sep12

Why site speed matters big time for retailers

By Jennifer Overstreet | Published: September 12, 2012
Be the first to comment | Posted in Events, IT/Operations, Mobile

In e-commerce, speed is critical. No customer wants to wait for a page to load, no matter how compelling the brand story, how hot the product or how good the deal. This concept is the central selling point for content delivery networks (CDN), which many e-commerce companies are using to ensure their sites are faster, [...]

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Aug29

Mobile, discounts are top of mind for remaining back-to-school shoppers

By Fiona Swerdlow, Head of Research, Shop.org | Published: August 29, 2012
Be the first to comment | Posted in Marketing, Merchandising, Mobile, Research, Social Media

Children across the country are already back in school, and according to an NRF survey conducted by BIGinsight in early August, back-to-school shopping is still in full swing. An average of 40 percent of Americans said they still had shopping left to do, meaning thousands are still on the hunt for the best deals across all channels. [...]

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Jul17

Bare Escentuals, Saks execs share lessons learned for launching mobile sites and apps

By Jennifer Overstreet | Published: July 17, 2012
Be the first to comment | Posted in Merchandising, Mobile

Today’s session on enhancing the customer experience with mobile at Shop.org’s Online Merchandising Workshop opened with a litany of stats about mobile commerce. The most fascinating of them all: Three times more smartphones were activated last year than babies born. And before 2014, more people will access the web via a mobile device than via [...]

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