Tag Archives: May is Marketing Month

May is Marketing Month officially kicked off with the 1/2 day digital retailing workshop in New York City on May 1. Retailers and solution providers gathered at the Park Central Hotel in the Big Apple to hear the latest research and trends impacting retailers. Here are five things everyone was buzzing about. Smartphone vs. tablet: [...]

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The term “SoLoMo” has been walking the line of buzzword or trend for a little over a year. And as Melissa Parrish of Forrester Research pointed out at the Shop.org digital retail marketing workshop in New York, this term for brands and retailers has primarily centered around the “check-in” function via sites like Foursquare. Social [...]

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With a valuation of more than one billion dollars, Gilt Groupe is one of the most fascinating, innovative start-ups of recent years in the retail world. At the bleeding-edge intersection of fashion, e-commerce, and technology, Gilt has changed the way people shop. First, they brought the sample sale online and with that the urgent and [...]

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Retailers, it’s time to mobilize. Your website, that is. Mobile marketing and mobile commerce have received unprecedented attention over the past two years as the key to the next generation of cross-channel and digital retail. Yet even with all of the hype, few retailers have actually done more than dip their toe in the water. [...]

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In the early days of e-commerce, affiliate programs were seen as a top priority for many online retailers. But as time went on, revelations concerning online fraud, spamming, and sketchy search engine practices gave affiliate programs a bad name. Recently, these programs have enjoyed new life with the implementation of social media tools, but the [...]

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