Tag Archives: Kerry Cooper

Jul18

Note to the e-commerce Industry: “Keep Calm and Carry On”

By Fiona Swerdlow, Head of Research, Shop.org | Published: July 18, 2011
1 Comment | Posted in Merchandising, Research, Retail Companies

The mix of recent economic news is bewildering – miserable jobs growth, high gas prices, and sluggish budget talks on the one hand, yet continued growth for online retail on the other. It’s been almost three years since the economy tanked in October 2008 and yet somehow we’re nowhere near the general recovery we’d all [...]

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Jul12

How does ModCloth find success? By breaking the rules

By Margaret Case Little, Director, NRF | Published: July 12, 2011
Be the first to comment | Posted in Events, Marketing, Merchandising

Some say rules were made to be broken. And when it comes to finding merchandising nirvana, ModCloth CMO Kerry Cooper has plenty of examples where rule-breaking has resulted in better conversion rates and more engaged consumers for the trendy fashion company. As today’s opening speaker at Shop.org’s Online Merchandising Workshop, where more than 300 merchandising [...]

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Jun23

Talking With…ModCloth CMO Kerry Cooper

By Ellen Davis, VP, NRF | Published: June 23, 2011
3 Comments | Posted in @Shop.org

It just takes one look at their website to realize that ModCloth is one cool company. Built around the premise that “we want to be the fashion company you’re friends with,” ModCloth relies upon a variety of media, tools, and messages to actively engage with their audience. In advance of her keynote at Shop.org’s Online [...]

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