Think Global. Act Local. Easier said than done.
Think Global. Act Local. Localization Easier Said Than Done.
When it comes to discussing their global e-commerce expansion plans, a lot of retailers talk about localization, localization, localization.
Given that many online retailers are still passively pursuing international opportunities, we’d like to draw from some of our initial international e-commerce research findings to offer one helpful way to think about localization. We’ll also share three insights about how to make sure localization initiatives are successful.


