Tag Archives: Holidays

Jun12

Five tips for converting the last-minute Father’s Day shopper

By Fiona Swerdlow, Head of Research, Shop.org | Published: June 12, 2013
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Last year, almost half of consumers shopping online for the winter holidays finished in the last two weeks of December. With Father’s Day just days away, my guess is that this may not be so different, and that any number of shoppers are still grappling with what to buy for the father figures in their [...]

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May22

Introducing the Shop.org Planning Guide for Father’s Day, Back to School and Back to College

By Fiona Swerdlow, Head of Research, Shop.org | Published: May 22, 2013
1 Comment | Posted in Marketing, Merchandising, Mobile, Research, Social Media

We’re already a quarter of the way through the year, which means Father’s Day, Back to School and Back to College shopping seasons are upon us. And on that note, we’re excited to release the new “2013 Shop.org Planning Guide: Spring/Summer” for Shop.org members. Taking a cue from our annual in-depth Shop.org Holiday Strategy and [...]

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Nov06

What tips the scales for customers when they shop online for the holidays

By Fiona Swerdlow, Head of Research, Shop.org | Published: November 6, 2012
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To say that retailers have a lot to juggle right now is, of course, an understatement: post-Sandy recovery, the U.S. elections, and (oh, yes!) holiday marketing going into high gear.  By now, retailers are largely set in terms of their holiday plans, but in these turbulent times, it can be helpful to focus again on what customers [...]

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Dec22

Sheplers CEO shares 3 tips for digital commerce growth in 2011

By Artemis Berry, Vice President, Digital Retail, Shop.org | Published: December 22, 2010
1 Comment | Posted in Holidays, Mobile, Social Media

The strength of the Shop.org digital retail community lies with each of our members – most importantly the best practices, tips, and insights you each share. As the end of the year approaches and retailers begin to look ahead to 2011, Megan Conniff, editor of Shop.org’s SmartBrief took an opportunity to interview long-time Shop.org member [...]

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Dec20

When that perfect gift isn’t quite so perfect…

By Fiona Swerdlow, Head of Research, Shop.org | Published: December 20, 2010
1 Comment | Posted in Holidays, IT/Operations

Christmas Day is just around the corner but what happens after the big day comes and goes? Holiday gift returns, that’s what. A recent NRF study (conducted with partner BIGresearch) indicates that six out of ten holiday shoppers are including gift receipts with the presents they’re giving this year, so recipients can return or exchange [...]

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