Don Tapscott discusses the “net” generation
Posted in 2008 Shop.org Annual Summit | Marketing & Consumer Trends | Retail Thoughts
Don Tapscott began his keynote this morning with a tall order: convincing the audience that the “net generation” (ie: the generation ranging from those in their early teens to late 20s) will be the most powerful force affecting retail for the next decade. By the time his keynote had ended, I’d venture to guess that [...]
