Tag Archives: Europe

Jan11

Missed a webinar? Here’s our top three ‘must not miss’ list from 2010

By Artemis Berry, Senior Director of Content and Community, Shop.org | Published: January 11, 2011
Be the first to comment | Posted in Events, International, Marketing, Mobile

It’s January and time for your first Shop.org “Best” list for 2010. This year at Shop.org we delivered 13 webinars (eight regular webinars and five for May is Marketing Month) as an additional member benefit and more than 1,200 of you registered! After every one of our webinars we asked attendees for feedback, which we [...]

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Sep29

European retailers embrace online trends

By Sarah Rand, Senior Director, NRF | Published: September 29, 2010
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Pixmania Executive Director Ulric Jerome and Marks & Spencer Multi-Channel Director Susan Aubrey-Cound took the stage yesterday to share with attendees their retail experiences from across the Atlantic. Moderated by Javelin Group‘s Tony Stockil, Jerome and Aubrey-Cound explored online retail trends including video and mobile. Here are just four of many examples shared by the [...]

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Oct30

Global E-Commerce Summits Hightlights Part 2

By Scott Silverman | Published: October 30, 2009
1 Comment | Posted in Events, International, Mobile

Below are more highlights from the Global E-Commerce Summit, which was held October 26-28 in Monaco and where digital retail executives from more than 20 countries convened to learn, explore and network. Click here for pictures from the event. Kate Terry, EVP Global Ecommerce, Tommy Hilfiger USA. Kate, who has deep e-commerce experience from companies [...]

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Oct27

Global E-Commerce Summit Day 1 Morning Session

By Scott Silverman | Published: October 27, 2009
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Today was the first full day of the 2nd annual Global E-Commerce Summit held in the amazing Grimaldi Forum in beautiful Monaco.  Below are highlights from the morning sessions. Click here for pictures from the event. François Momboisse Vice President of EMOTA and Susanne Czech, Secretary General of EMOTA, opened the Summit and shared data on [...]

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Oct07

International E-Commerce: “Daunting but Doable”

By Kent Allen | Published: October 7, 2009
1 Comment | Posted in Events, International, Marketing, Merchandising, Mobile, Social Media

Of the many barriers the the International E-commerce Expansion Benchmark Study highlighted, the one that requires the most urgent attention is the generally poor online experience that most international shoppers encounter, an ironic similarity to the early days of e-commerce in the U.S. the study points out.

Another key finding was that an expanded range of strategic options has replaced the “all or nothing” mindset that until recently prevailed among international strategists. Each option has its own different risk/reward profile and collectively, they provide online retailers and consumer brands greater strategic flexibility, which is critical in today’s challenging retail environment.

A “middle” stage of international e-commerce expansion is emerging, which the study calls the “Participatory” stage. Aided in part by the emergence of “sell-and-ship” solutions providers, this stage offers online retailers a low-cost, low-risk way to dramatically improve the international customer experience while also ramping up global sales.

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