Tag Archives: Email Marketing

Oct10

Best practices to turbo charge your email marketing program

By Fiona Swerdlow, Head of Research, Shop.org | Published: October 10, 2012
4 Comments | Posted in Events, Marketing

Ross Kramer, CEO of Listrak, challenged the audience at the 2012 Shop.org Annual Summit’s Digital Retail Boot Camp in Denver to reinvigorate their email marketing programs. Using the nearby Rocky Mountains as something of a metaphor for how retailers can and should “ascend” the rungs of email marketing sophistication, Kramer first laid out “Base Camp” fundamentals – [...]

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Sep21

Email marketing: How to master the (ever-changing) fundamentals

By Fiona Swerdlow, Head of Research, Shop.org | Published: September 21, 2012
1 Comment | Posted in Events, Marketing

“The fate of email has often been predicted to be dead, so today I’m going to debunk some of those myths.” So said Ross Kramer, CEO of email marketing solutions provider Listrak, in the “Email Marketing Best Practices for Online Retail” session during the Shop.org Annual Summit Boot Camp. Pointing to Shop.org research indicating that email [...]

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May30

REI, eBags execs share how mobile is making its mark

By Fiona Swerdlow, Head of Research, Shop.org | Published: May 30, 2012
Be the first to comment | Posted in Marketing, Mobile, Research

If there’s one thing that any conversation with an online retailer touches on these days, it’s mobile. The recent Shop.org webinar, “The State of Retailing Online 2012: Mobile Marketing Edition” explored the latest findings from the annual SORO research study conducted by Shop.org and Forrester Research, this year focusing specifically on numerous aspects of mobile [...]

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Sep14

Three best practices for email, derived from the top retailers

By Sarah Rand, Senior Director, NRF | Published: September 14, 2011
1 Comment | Posted in Events, Marketing

What are the top online retailers doing with email that makes them so successful? Loren McDonald and the team at Silverpop had the same question and, thankfully, the research to answer that question. During a BIG !deas session at the Summit, McDonald covered a number of practices that the top 600+ retailers are doing that [...]

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Nov18

Segment customers for Thanksgiving weekend shopping

By Fiona Swerdlow, Head of Research, Shop.org | Published: November 18, 2010
Be the first to comment | Posted in Holidays, Research

I am finally packing away the last of our Halloween decorations this week (yep, we really like this holiday in my family…), and not a minute too soon: Thanksgiving is a mere week away. Bravo to the hotel properties near malls who appear to be taking bookings for Thanksgiving night from shoppers who want to [...]

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