Tag Archives: eHoliday

Jan28

How retailers will invest now for Holiday ‘13

By Fiona Swerdlow, Head of Research, Shop.org | Published: January 28, 2013
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The eHoliday 2012 post-holiday results are in! Conducted with our partner, BIGinsight, we polled both consumers and retailers earlier this month to see how the holiday season turned out. This data trove – spanning holiday results, consumer shopping, merchandising, marketing, gift cards, customer service and fulfillment – will be particularly useful to retailers come summer [...]

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Nov06

What tips the scales for customers when they shop online for the holidays

By Fiona Swerdlow, Head of Research, Shop.org | Published: November 6, 2012
Be the first to comment | Posted in Holidays, Marketing, Merchandising, Research

To say that retailers have a lot to juggle right now is, of course, an understatement: post-Sandy recovery, the U.S. elections, and (oh, yes!) holiday marketing going into high gear.  By now, retailers are largely set in terms of their holiday plans, but in these turbulent times, it can be helpful to focus again on what customers [...]

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Mar07

What’s hot in digital retail – Feb. ’11

By Margaret Case Little, Senior Director, NRF | Published: March 7, 2011
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February was a month of learning from the past and looking forward to the future for digital retailers. Two of the hottest items this month at Shop.org included a look back at the digital highs and lows of 2010, as well as a forward-looking post on what the 2010 holiday season means for 2011. Read [...]

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Feb18

Three trends to help you plan for the 2011 holidays

By Fiona Swerdlow, Head of Research, Shop.org | Published: February 18, 2011
1 Comment | Posted in Holidays, Marketing, Research, Social Media

We’ve got fresh data on how consumers and merchants tackled and managed the 2010 holiday season. Interesting stuff, to be sure, but you’re probably wondering: “Isn’t there a lot of other holidays to focus on for now like Easter, Mother’s Day and back-to-school?” Absolutely. However, my take after reviewing the data is that retailers actually [...]

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Dec02

It’s a holly, jolly (mobile) Christmas

By Fiona Swerdlow, Head of Research, Shop.org | Published: December 2, 2010
3 Comments | Posted in Holidays, Marketing, Mobile

As Forrester analyst Sucharita Mulpuru told retailers during the 2009 Shop.org Annual Summit (and I’ll paraphrase here), “If you like social, you’re going to love mobile.” In the scant year since, retailers have done exactly that, rallying to iPhone apps, iPad apps, much improved mobile sites, and anything else “mobile” to capture the attention and [...]

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