Tag Archives: Cyber Monday

Dec01

Mine that holiday data for a quick sales boost – here’s how

By Fiona Swerdlow, Head of Research, Shop.org | Published: December 1, 2011
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The Women’s Wear Daily headline on Tuesday summed it up simply: “Cyber Monday Sees Record Shopping.” Undeterred by significant shopping just a day or two beforehand over Black Friday weekend, U.S. shoppers were clearly ready to continue snapping up deals that abounded online for Cyber Monday, rewarding many retailers with record-breaking days. Indeed, comScore tallied the day’s [...]

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Nov27

Tap email, social media, mobile to capture Cyber Monday shoppers early

By Fiona Swerdlow, Head of Research, Shop.org | Published: November 27, 2011
2 Comments | Posted in Holidays, Research, Social Media

Cyber Monday is by now entrenched in the consumer’s mind as another holiday shopping marker: 3 out of 5 retailers whom we surveyed just after the holidays last year noted that Cyber Monday was one of the two top grossing days for online sales for the season. Indeed, comScore estimated that Cyber Monday online sales [...]

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Nov27

Online Black Friday weekend buyers shop with gusto across channels and screens

By Fiona Swerdlow, Head of Research, Shop.org | Published: November 27, 2011
2 Comments | Posted in Holidays, Research

Well-prepped by retailers via ad circulars, emails and good old TV commercials, over half of U.S. consumers hit the stores this past weekend. According to the Black Friday weekend consumer survey conducted by BIGresearch for NRF, almost one-quarter shopped as early as Thanksgiving Day itself (that’s up 29.2% over Thanksgiving Day last year). An impressive [...]

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Nov23

Shopping lists and cash in hand, consumers are ready to shop this weekend

By Fiona Swerdlow, Head of Research, Shop.org | Published: November 23, 2011
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Last night, Saks Fifth Avenue wowed the audience with its Fifth Avenue holiday windows and bubble-snowflake 3-D exterior. As retailers around the country unveil their holiday decorations, this signals just one thing to me: Thanksgiving must be almost here. All kidding aside, the (serious) pressure is on for retailers to make their Q4 goals. As [...]

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Nov21

Making a list and checking it twice: How to prepare for Cyber Monday

By Fiona Swerdlow, Head of Research, Shop.org | Published: November 21, 2011
1 Comment | Posted in Holidays, Research

Opening as early as 4 a.m. or even earlier, this week retailers are getting ready to welcome their share of up to 152 million U.S. shoppers over Thanksgiving and Black Friday weekend. According to data released last week by NRF and BIGresearch, that’s up 10% from the 138 million U.S. consumers who planned to do [...]

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