Tag Archives: Cyber Monday

Dec04

Shop.org’s Cantrell discusses ‘Cyber Five’ phenomenon

By Tony Fontana, Manager, Communications & Public Affairs | Published: December 4, 2012
1 Comment | Posted in Holidays

Thanksgiving fell on the earliest Thursday possible this year, but the early holiday didn’t stall Americans from making the virtual dash for deals. Following a bustling shopping weekend both online and in-store, the ‘official’ online shopping holiday was right around the corner. Many were left wondering: If Americans spent a combined $59 billion over Black [...]

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Dec01

Mine that holiday data for a quick sales boost – here’s how

By Fiona Swerdlow, Head of Research, Shop.org | Published: December 1, 2011
Be the first to comment | Posted in Holidays, Marketing, Research

The Women’s Wear Daily headline on Tuesday summed it up simply: “Cyber Monday Sees Record Shopping.” Undeterred by significant shopping just a day or two beforehand over Black Friday weekend, U.S. shoppers were clearly ready to continue snapping up deals that abounded online for Cyber Monday, rewarding many retailers with record-breaking days. Indeed, comScore tallied the day’s [...]

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Nov27

Tap email, social media, mobile to capture Cyber Monday shoppers early

By Fiona Swerdlow, Head of Research, Shop.org | Published: November 27, 2011
2 Comments | Posted in Holidays, Research, Social Media

Cyber Monday is by now entrenched in the consumer’s mind as another holiday shopping marker: 3 out of 5 retailers whom we surveyed just after the holidays last year noted that Cyber Monday was one of the two top grossing days for online sales for the season. Indeed, comScore estimated that Cyber Monday online sales [...]

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Nov27

Online Black Friday weekend buyers shop with gusto across channels and screens

By Fiona Swerdlow, Head of Research, Shop.org | Published: November 27, 2011
2 Comments | Posted in Holidays, Research

Well-prepped by retailers via ad circulars, emails and good old TV commercials, over half of U.S. consumers hit the stores this past weekend. According to the Black Friday weekend consumer survey conducted by BIGresearch for NRF, almost one-quarter shopped as early as Thanksgiving Day itself (that’s up 29.2% over Thanksgiving Day last year). An impressive [...]

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Nov23

Shopping lists and cash in hand, consumers are ready to shop this weekend

By Fiona Swerdlow, Head of Research, Shop.org | Published: November 23, 2011
Be the first to comment | Posted in Holidays, Research

Last night, Saks Fifth Avenue wowed the audience with its Fifth Avenue holiday windows and bubble-snowflake 3-D exterior. As retailers around the country unveil their holiday decorations, this signals just one thing to me: Thanksgiving must be almost here. All kidding aside, the (serious) pressure is on for retailers to make their Q4 goals. As [...]

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