The tips ranged in scope from “duh, I should have thought of that” to “that’s so in the weeds I have no idea what’s going on,” but I’ve condensed many of panelists’ top ideas into a little “Lucky Number Seven” list of how to make more money now. The expansive handout will be available soon on the Summit website.

1. Implement Facebook “Like” and Google+1 buttons. The “Like” buttons can be in more than one place on your site, but should definitely appear above the fold (via ChannelAdvisor’s Scot Wingo).
2. Make your email bullet-proof by making the focal points of your email (including navigation, calls-to-action and borders) visible even if consumers can’t see images. Most e-mails come through with images “turned off.” Outsmart the system (via Bounce Exchange’s Ryan Urban).
3. Watch your mobile speed and make navigation your No. 1 priority. Too much space, meaningless categories and horizontal scrolling are all no-nos. Make checkout simple, offer large search boxes that are front and center (and easy to type in), and provide an embedded call to action for consumers (via Eight by Eight’s Amy Africa).
   
   

   Sheldon Gilbert, Founder and CEO, Proclivity Systems

4. A digital tune-up can go a long way toward improving your conversions. Fix your bounce issues and recommendation engines. Re-examine your “Welcome” series e-mails and make sure they don’t roll out too slowly (via Social Shopping Lab’s Peter Leech).
5. Help customers find what they’re looking for. Incorporate lists of synonyms in case customers aren’t sure how to spell a product time. If you don’t sell something, offer alternative products and consider if the product is worth stocking (via Demandware’s Sue Chapman).
6. Improve your page load time. Ten seconds isn’t good enough. Two seconds is the industry standard, but many major retailers aren’t there yet. Minimize requests, such as downloading images and javascript, and optimize your images. Quick tip: try Pingdom.com to find out what sections of your pages are taking the most time to load (via IMPAQT’s Jamie Keaney).
7. Drop cookies on customers who receive your e-mails. This will work even on customers who look at your e-mail in the preview pane of outlook (via Proclivity Systems’ Sheldon Gilbert).

Now go home, implement a couple of these quick fixes, make more money, and let us know how it goes!