Tag Archives: conversion

When an ad for the pair of shoes you were looking at yesterday shows up on your Facebook page today, you just might reconsider buying them. So while retailers have many new tools to entice customers, retargeting, or the process of focusing advertising on prospects that have already shown interest in your products, is an [...]

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Albert Einstein said that anyone who has never made a mistake has never tried anything new. Not a problem for Amy Africa, CEO of Eight by Eight and a featured speaker at our upcoming Mobile Boot Camp at the Shop.org Annual Summit. Africa’s not afraid of trying new things, and she’s the first to admit she’s [...]

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“Anytime you’re not testing is a waste of traffic.” So says Jonathan Isernhagen, Director of Marketing Analysis, Travelocity.com, who joined Sue Chapman, Director, Merchandising Practice, Demandware and Doug Rosenberg, Manager, Online Traffic and Loyalty, Brooks Sports for the “Leveraging the Power of A/B Testing” panel at the recent Shop.org Online Merchandising Workshop. Testing was a [...]

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How would you like to add real dollars to your bottom line? Increase conversion? Boost sales? Bump up that AOV? Of course you would. Now, ask any retailer what their top three barriers to conversion and sales are, and you are sure to hear “shopping cart abandonment” somewhere on that list. What’s the connection? In [...]

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I’m thrilled to see signs of spring outside here in the Northeast – not to mention the many (um, paper) catalogs in my mailbox touting Easter goods and spring clothes. For the moment, online consumers are gearing up for St. Patrick’s Day later this week – per a recent BIGinsight survey for NRF, almost 3 [...]

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