Tag Archives: conversion

Aug08

A/B testing: The secret to successful conversion

By Fiona Swerdlow, Head of Research, Shop.org | Published: August 8, 2012
1 Comment | Posted in Merchandising, Research, Retail Companies

“Anytime you’re not testing is a waste of traffic.” So says Jonathan Isernhagen, Director of Marketing Analysis, Travelocity.com, who joined Sue Chapman, Director, Merchandising Practice, Demandware and Doug Rosenberg, Manager, Online Traffic and Loyalty, Brooks Sports for the “Leveraging the Power of A/B Testing” panel at the recent Shop.org Online Merchandising Workshop. Testing was a [...]

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Apr03

Cart remarketing: The secret behind online conversion

By Fiona Swerdlow, Head of Research, Shop.org | Published: April 3, 2012
3 Comments | Posted in Marketing, Merchandising

How would you like to add real dollars to your bottom line? Increase conversion? Boost sales? Bump up that AOV? Of course you would. Now, ask any retailer what their top three barriers to conversion and sales are, and you are sure to hear “shopping cart abandonment” somewhere on that list. What’s the connection? In [...]

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Mar15

How to boost conversion, sales during the spring gift-giving season

By Fiona Swerdlow, Head of Research, Shop.org | Published: March 15, 2012
Be the first to comment | Posted in Marketing, Mobile, Research

I’m thrilled to see signs of spring outside here in the Northeast – not to mention the many (um, paper) catalogs in my mailbox touting Easter goods and spring clothes. For the moment, online consumers are gearing up for St. Patrick’s Day later this week – per a recent BIGinsight survey for NRF, almost 3 [...]

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Jan18

Get inside their heads: 12 factors that impact whether customers click “buy”

By Fiona Swerdlow, Head of Research, Shop.org | Published: January 18, 2012
4 Comments | Posted in Events, Marketing, Merchandising, Social Media

As I started to take notes, I was a bit startled to hear Amy’s opening question: “If you and I were alone in this room, how would you kill me?” A self-described usability specialist, Eight by Eight’s Amy Africa knows how to get one’s attention – but more importantly, what gets people to buy (and [...]

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