“Anytime you’re not testing is a waste of traffic.” So says Jonathan Isernhagen, Director of Marketing Analysis, Travelocity.com, who joined Sue Chapman, Director, Merchandising Practice, Demandware and Doug Rosenberg, Manager, Online Traffic and Loyalty, Brooks Sports for the “Leveraging the Power of A/B Testing” panel at the recent Shop.org Online Merchandising Workshop. Testing was a [...]
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