I had the chance of interviewing George Jones after his keynote and he was kind enough to share his thoughts on a variety of topics relating to what boils down to the motivations behind the design of the Borders customer experience. George’s media background as President, Worldwide Licensing and Retail for Warner Bros gives him [...]

Borders doesn’t sell books, music and movies. It sells knowledge, information and entertainment.
Knowing the average Borders customer spends an hour in the brick-and-mortar store, sometimes with coffee in hand, to look at magazines, listen to music and hang out, Borders CEO George Jones’ vision is to create a headquarters for knowledge and entertainment - and [...]