Tag Archives: Black Friday

Dec01

Mine that holiday data for a quick sales boost – here’s how

By Fiona Swerdlow, Head of Research, Shop.org | Published: December 1, 2011
Be the first to comment | Posted in Holidays, Marketing, Research

The Women’s Wear Daily headline on Tuesday summed it up simply: “Cyber Monday Sees Record Shopping.” Undeterred by significant shopping just a day or two beforehand over Black Friday weekend, U.S. shoppers were clearly ready to continue snapping up deals that abounded online for Cyber Monday, rewarding many retailers with record-breaking days. Indeed, comScore tallied the day’s [...]

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Nov27

Online Black Friday weekend buyers shop with gusto across channels and screens

By Fiona Swerdlow, Head of Research, Shop.org | Published: November 27, 2011
2 Comments | Posted in Holidays, Research

Well-prepped by retailers via ad circulars, emails and good old TV commercials, over half of U.S. consumers hit the stores this past weekend. According to the Black Friday weekend consumer survey conducted by BIGresearch for NRF, almost one-quarter shopped as early as Thanksgiving Day itself (that’s up 29.2% over Thanksgiving Day last year). An impressive [...]

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Jan10

Consumers open wallets for Q4 2010

By Fiona Swerdlow, Head of Research, Shop.org | Published: January 10, 2011
1 Comment | Posted in @Shop.org, Holidays, Research

I know I am simply adding to a chorus of stories about just how strong e-commerce was over the holiday season, but I’ll add to it all the same: Q4 of 2010 was a mighty good quarter, according to 51 retailers who participated in the Shop.org Quarterly Online Sales Flash Survey conducted earlier this week [...]

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Dec09

Talking with…eBags co-founder Peter Cobb

By Margaret Case Little, Senior Director, NRF | Published: December 9, 2010
4 Comments | Posted in Holidays, Marketing, Retail Companies, Social Media

What a start to the holiday shopping season for retailers! According to reports (and on target with NRF’s predictions), Black Friday weekend saw strong increases with many online retail companies experiencing record-breaking sales. eBags, the largest online retailer of handbags, backpacks and luggage, also saw a sales explosion Black Friday weekend continuing into Cyber Monday. [...]

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Dec02

It’s a holly, jolly (mobile) Christmas

By Fiona Swerdlow, Head of Research, Shop.org | Published: December 2, 2010
3 Comments | Posted in Holidays, Marketing, Mobile

As Forrester analyst Sucharita Mulpuru told retailers during the 2009 Shop.org Annual Summit (and I’ll paraphrase here), “If you like social, you’re going to love mobile.” In the scant year since, retailers have done exactly that, rallying to iPhone apps, iPad apps, much improved mobile sites, and anything else “mobile” to capture the attention and [...]

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