Tag Archives: BIGinsight

Mar18

How targeting online Easter shoppers via mobile devices can yield sales, engagement

By Fiona Swerdlow, Head of Research, Shop.org | Published: March 18, 2013
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For winter-weary consumers, Easter signals a return to warmer weather (we hope!) as well as a chance to get out and celebrate a bit.  According NRF’s 2013 Easter consumer spending survey conducted by BIGinsight, 21 percent of Easter shoppers plan to make some part of their purchases specifically online this year. Online Easter shoppers expect to spend [...]

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Feb11

More online and mobile shopping for Valentine’s Day 2013

By Fiona Swerdlow, Head of Research, Shop.org | Published: February 11, 2013
1 Comment | Posted in Holidays, Marketing, Mobile, Research

Following all the buzz around the Super Bowl, Valentine’s Day is just a few days away, and it looks like shoppers are primed to treat family and friends. The online data from NRF’s 2013 Valentine’s Day consumer survey conducted by BIGinsight shows more than one-quarter (26 percent) of consumers who plan to mark the occasion [...]

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Nov13

How consumers and online retailers are gearing up for holiday 2012

By Fiona Swerdlow, Head of Research, Shop.org | Published: November 13, 2012
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With the first two Thursdays of November already behind us, retailers are acutely aware of how quickly Thanksgiving, Black Friday and Cyber Monday are approaching. In the battle for holiday results, this year Lord & Taylor’s Manhattan flagship store will be open on Thanksgiving Day, while Walmart, Sears, Toys’R’Us and Target will open for business that evening - [...]

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Oct25

By the numbers: Top pre-holiday findings from Shop.org’s eHoliday survey

By Fiona Swerdlow, Head of Research, Shop.org | Published: October 25, 2012
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It’s always a great pleasure – if also something of a “how time flies” shock – to release the annual eHoliday pre-holiday findings to Shop.org members. Produced in partnership with BIGinsight, the pre-holiday consumer and retailer pre-holiday survey findings are a veritable treasure trove of insights about the upcoming holiday season, spanning the outlook for [...]

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Oct19

Online holiday sales outlook: Shoppers will spend on family, friends – and themselves

By Fiona Swerdlow, Head of Research, Shop.org | Published: October 19, 2012
1 Comment | Posted in Holidays, Marketing, Merchandising

As many of you saw earlier this month, Shop.org released its first-ever holiday forecast, projecting a healthy 12% year-over-year revenue growth for online sales in the U.S. this holiday season. As much as $96 billion in online sales is expected through the months of November and December. As a follow up to the Holiday ’12 [...]

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