Tag Archives: behavioral targeting

Jun08

Shop.org and NRF Comment on Boucher Privacy Bill

By Elizabeth Oesterle, Counsel to Shop.org | Published: June 8, 2010
2 Comments | Posted in @Shop.org, Public Policy

Privacy is a hot topic in Washington these days.  You might remember that the FTC published “Self-regulatory Principles” for Online behavioral advertising practices in early 2009.  Now Congressman Rick Boucher, Chairman of the House Subcommittee on Communications, Technology and the Internet, is circulating draft legislation that adopts many of the concepts of the self-regulatory principles, [...]

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Nov19

Eric Peterson: Persistent Cookies and the Federal Government

By Scott Silverman | Published: November 19, 2008
Be the first to comment | Posted in Public Policy

If you have a few minutes, check out Eric Peterson’s open letter to President-Elect Obama.  It’s a thoughtful letter with some interesting user comments.  Eric is a frequent Shop.org speaker.  While the gist of the letter is a call for the Federal Governnment to make better use of persistent cookies, it also raises some important issues [...]

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Sep02

Presidential Campaigns and Behavior Targeting

By Scott Silverman | Published: September 2, 2008
Be the first to comment | Posted in Public Policy

Over the holiday weekend, the Washington Post had an interesting article on the front page of its Saturday business section about how the presidential campaigns are effectively using behavioral targeting for online advertising.  “…the ability to identify sympathetic voters based on their Internet habits, and then to target them with ads as they move across the Web, is one [...]

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