Tag Archives: Barnes & Noble

Dec16

Procrastination abounds: Six tips for enticing the last minute holiday shopper

By Fiona Swerdlow, Head of Research, Shop.org | Published: December 16, 2011
Be the first to comment | Posted in Holidays, Marketing, Research

With the $6 billion Cyber Week and the $5.9 billion week that followed now behind us, it’s becoming clear that standard shipping deadlines will be hitting imminently. Of course, we also know that many consumers are procrastinators (yours truly included): according to the most recent NRF Consumer Intentions & Actions survey, online shoppers tell us that they’ve completed not [...]

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Dec13

As shipping window closes rapidly, retailers must step up messaging clarity

By Fiona Swerdlow, Head of Research, Shop.org | Published: December 13, 2011
Be the first to comment | Posted in Holidays, Research

Both UPS and FedEx are forecasting a strong season for holiday shipments, building on their record-setting volumes last year. Still, midway through December, standard shipping deadlines will be closing within a matter of days. With Christmas this year falling on a Sunday and Hanukkah starting on the comparatively late date of December 20, the online [...]

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