Tag Archives: back to school

May22

Introducing the Shop.org Planning Guide for Father’s Day, Back to School and Back to College

By Fiona Swerdlow, Head of Research, Shop.org | Published: May 22, 2013
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We’re already a quarter of the way through the year, which means Father’s Day, Back to School and Back to College shopping seasons are upon us. And on that note, we’re excited to release the new “2013 Shop.org Planning Guide: Spring/Summer” for Shop.org members. Taking a cue from our annual in-depth Shop.org Holiday Strategy and [...]

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Aug29

Mobile, discounts are top of mind for remaining back-to-school shoppers

By Fiona Swerdlow, Head of Research, Shop.org | Published: August 29, 2012
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Children across the country are already back in school, and according to an NRF survey conducted by BIGinsight in early August, back-to-school shopping is still in full swing. An average of 40 percent of Americans said they still had shopping left to do, meaning thousands are still on the hunt for the best deals across all channels. [...]

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Jul19

3 trends driving online back-to-school shopping in 2012

By Fiona Swerdlow, Head of Research, Shop.org | Published: July 19, 2012
1 Comment | Posted in Marketing, Merchandising, Mobile, Research

Remember that summertime TV commercial with the exuberant dad pushing a shopping cart around an office supply store, while his kids moped along behind him – all to the tune of “It’s the Most Wonderful Time of the Year”? Some things don’t change, and no kid wants summer to end. Frankly, neither does this particular [...]

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Aug25

6 ways retailers can (and should) test holiday promotions during back to school

By Fiona Swerdlow, Head of Research, Shop.org | Published: August 25, 2011
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Online back-to-school and back-to-college shoppers may be shopping around, but they are far from done, according to the latest survey from NRF. Fully two-thirds of online back-to-school and back-to-college shoppers have done half or less (ahem, much less) of their expected shopping to date. For consumers, it’s likely a matter of finding the best shopping [...]

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Aug18

How online shoppers will use smartphones, tablets for back to school

By Fiona Swerdlow, Head of Research, Shop.org | Published: August 18, 2011
1 Comment | Posted in Mobile, Research

A few weeks ago, we found that online back-to-school shoppers are expecting to spend 40% more than other shoppers for this annual ritual, shopping both online and in traditional specialty, discount and department stores. With just a few weeks to go before Labor Day, close to half of online back to school shoppers now are [...]

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