Tag Archives: Analytics

Shop.org has more than 300 Associate members, all providing expertise to help retailers improve their online and offline capabilities. Each company is a great asset to the Shop.org community. They support Shop.org events throughout the year by introducing us and serving as fantastic speakers, fill our white paper library with resources, and provide valuable insight [...]

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After performing a number of deep website dives with industry leaders such as Nike, Microsoft and Dell, Adobe’s Brent Dykes knows a thing or two about website analytics. In his presentation at Monday’s Digital Retail Boot Camp, Dykes described the “path to value” for e-commerce websites when it comes to designing and enhancing a company’s [...]

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E-commerce managers have a lot on their minds these days, and it doesn’t help that the retail world keeps changing faster and faster. In the race to do everything, be first, and even just keep up, sometimes even experienced e-commerce pros can overlook a few things. The good news is some of the most common [...]

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The Women’s Wear Daily headline on Tuesday summed it up simply: “Cyber Monday Sees Record Shopping.” Undeterred by significant shopping just a day or two beforehand over Black Friday weekend, U.S. shoppers were clearly ready to continue snapping up deals that abounded online for Cyber Monday, rewarding many retailers with record-breaking days. Indeed, comScore tallied the day’s [...]

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Last week, AdAge ran a story, Why Search May Not Click for Retailers.   Reactions to the story, which is based on a new study from Nielsen’s online division, have ranged from head-shaking to a quest for a deeper understanding.  To help retailers better understand these ideas, the Shop.org Blog facilitated a conversation between the author of the Nielsen [...]

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