Tag Archives: Analytics

Dec01

Mine that holiday data for a quick sales boost – here’s how

By Fiona Swerdlow, Head of Research, Shop.org | Published: December 1, 2011
Be the first to comment | Posted in Holidays, Marketing, Research

The Women’s Wear Daily headline on Tuesday summed it up simply: “Cyber Monday Sees Record Shopping.” Undeterred by significant shopping just a day or two beforehand over Black Friday weekend, U.S. shoppers were clearly ready to continue snapping up deals that abounded online for Cyber Monday, rewarding many retailers with record-breaking days. Indeed, comScore tallied the day’s [...]

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Nov08

Retailers and Search – Answering Some Questions

By Scott Silverman | Published: November 8, 2009
Be the first to comment | Posted in Marketing

Last week, AdAge ran a story, Why Search May Not Click for Retailers.   Reactions to the story, which is based on a new study from Nielsen’s online division, have ranged from head-shaking to a quest for a deeper understanding.  To help retailers better understand these ideas, the Shop.org Blog facilitated a conversation between the author of the Nielsen [...]

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Oct07

International E-Commerce: “Daunting but Doable”

By Kent Allen | Published: October 7, 2009
1 Comment | Posted in Events, International, Marketing, Merchandising, Mobile, Social Media

Of the many barriers the the International E-commerce Expansion Benchmark Study highlighted, the one that requires the most urgent attention is the generally poor online experience that most international shoppers encounter, an ironic similarity to the early days of e-commerce in the U.S. the study points out.

Another key finding was that an expanded range of strategic options has replaced the “all or nothing” mindset that until recently prevailed among international strategists. Each option has its own different risk/reward profile and collectively, they provide online retailers and consumer brands greater strategic flexibility, which is critical in today’s challenging retail environment.

A “middle” stage of international e-commerce expansion is emerging, which the study calls the “Participatory” stage. Aided in part by the emergence of “sell-and-ship” solutions providers, this stage offers online retailers a low-cost, low-risk way to dramatically improve the international customer experience while also ramping up global sales.

Posted in: Events | International | Marketing | Merchandising | Mobile | Social Media Also tagged , , , , , , , , , , , , , , , , , , , , , , |
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Jan27

Strategy and Innovation Content — Opportunity From Adversity

By Larry Joseloff, VP, Content, Shop.org | Published: January 27, 2009
Be the first to comment | Posted in @Shop.org, Events, International, Marketing

I just stepped into the way-back machine and realized that this the 12th event where I have helped plan content for Shop.org events.  Even though every event is special in it’s own way, I may be the most excited about the agenda at the upcoming Strategy and Innovation Forum.   Artemis and I have worked hard [...]

Posted in: @Shop.org | Events | International | Marketing Also tagged , , , , , , |
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Nov13

Avinash Kaushik’s Take on the In-store Impact of Online Investments

By Larry Joseloff, VP, Content, Shop.org | Published: November 13, 2008
Be the first to comment | Posted in Events, Marketing

We are very excited to have the self-proclaimed analytics guru, top-notch speaker, and overall great guy Avinash Kaushik kicking off our 2009 Strategy and Innovation Forum.   He spoke a few years back at a Shop.org merchandising workshop and received record breaking feedback.   For all retailers analytics and measurement are crucial topics and at the Strategy and Innovation Forum, [...]

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