Tag Archives: Analytics

Sep11

How to be a web analytics hero

By Tony Fontana, Manager, Communications & Public Affairs | Published: September 11, 2012
2 Comments | Posted in Events, IT/Operations

After performing a number of deep website dives with industry leaders such as Nike, Microsoft and Dell, Adobe’s Brent Dykes knows a thing or two about website analytics. In his presentation at Monday’s Digital Retail Boot Camp, Dykes described the “path to value” for e-commerce websites when it comes to designing and enhancing a company’s [...]

Posted in: Events | IT/Operations Also tagged , , |
Interact: Permalink | Post a comment | 2 Comments/Trackbacks
Aug22

Are you making one of these 4 online marketing mistakes?

By Jennifer Overstreet | Published: August 22, 2012
Be the first to comment | Posted in Events, Marketing

E-commerce managers have a lot on their minds these days, and it doesn’t help that the retail world keeps changing faster and faster. In the race to do everything, be first, and even just keep up, sometimes even experienced e-commerce pros can overlook a few things. The good news is some of the most common [...]

Posted in: Events | Marketing Also tagged , , , , |
Interact: Permalink | Post a comment
Dec01

Mine that holiday data for a quick sales boost – here’s how

By Fiona Swerdlow, Head of Research, Shop.org | Published: December 1, 2011
Be the first to comment | Posted in Holidays, Marketing, Research

The Women’s Wear Daily headline on Tuesday summed it up simply: “Cyber Monday Sees Record Shopping.” Undeterred by significant shopping just a day or two beforehand over Black Friday weekend, U.S. shoppers were clearly ready to continue snapping up deals that abounded online for Cyber Monday, rewarding many retailers with record-breaking days. Indeed, comScore tallied the day’s [...]

Posted in: Holidays | Marketing | Research Also tagged , , , , , |
Interact: Permalink | Post a comment
Nov08

Retailers and Search – Answering Some Questions

By | Published: November 8, 2009
Be the first to comment | Posted in Marketing

Last week, AdAge ran a story, Why Search May Not Click for Retailers.   Reactions to the story, which is based on a new study from Nielsen’s online division, have ranged from head-shaking to a quest for a deeper understanding.  To help retailers better understand these ideas, the Shop.org Blog facilitated a conversation between the author of the Nielsen [...]

Posted in: Marketing Also tagged , , , , , |
Interact: Permalink | Post a comment
Oct07

International E-Commerce: “Daunting but Doable”

By Kent Allen | Published: October 7, 2009
1 Comment | Posted in Events, International, Marketing, Merchandising, Mobile, Social Media

Of the many barriers the the International E-commerce Expansion Benchmark Study highlighted, the one that requires the most urgent attention is the generally poor online experience that most international shoppers encounter, an ironic similarity to the early days of e-commerce in the U.S. the study points out.

Another key finding was that an expanded range of strategic options has replaced the “all or nothing” mindset that until recently prevailed among international strategists. Each option has its own different risk/reward profile and collectively, they provide online retailers and consumer brands greater strategic flexibility, which is critical in today’s challenging retail environment.

A “middle” stage of international e-commerce expansion is emerging, which the study calls the “Participatory” stage. Aided in part by the emergence of “sell-and-ship” solutions providers, this stage offers online retailers a low-cost, low-risk way to dramatically improve the international customer experience while also ramping up global sales.

Posted in: Events | International | Marketing | Merchandising | Mobile | Social Media Also tagged , , , , , , , , , , , , , , , , , , , , , , |
Interact: Permalink | Post a comment | 1 Comment/Trackback