Tag Archives: abandoned shopping cart

Apr30

Key dates and tips to target the online Mother’s Day shopper in 2012

By Fiona Swerdlow, Head of Research, Shop.org | Published: April 30, 2012
Be the first to comment | Posted in Marketing, Mobile, Research

Shop.org’s parent, NRF, announced last week that consumers are expected to spend a full $18.6 billion to celebrate the mothers in their lives on May 13. The survey of 8,724 consumers conducted this month by BIGinsight showed also that online shoppers will contribute a fair bit to that total. In all, 1 in 4 Mother’s Day shoppers [...]

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Apr03

Cart remarketing: The secret behind online conversion

By Fiona Swerdlow, Head of Research, Shop.org | Published: April 3, 2012
3 Comments | Posted in Marketing, Merchandising

How would you like to add real dollars to your bottom line? Increase conversion? Boost sales? Bump up that AOV? Of course you would. Now, ask any retailer what their top three barriers to conversion and sales are, and you are sure to hear “shopping cart abandonment” somewhere on that list. What’s the connection? In [...]

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Dec01

Mine that holiday data for a quick sales boost – here’s how

By Fiona Swerdlow, Head of Research, Shop.org | Published: December 1, 2011
Be the first to comment | Posted in Holidays, Marketing, Research

The Women’s Wear Daily headline on Tuesday summed it up simply: “Cyber Monday Sees Record Shopping.” Undeterred by significant shopping just a day or two beforehand over Black Friday weekend, U.S. shoppers were clearly ready to continue snapping up deals that abounded online for Cyber Monday, rewarding many retailers with record-breaking days. Indeed, comScore tallied the day’s [...]

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Jul14

10 site tweaks to make your customers actually click “buy”

By Ellen Davis, SVP | Published: July 14, 2011
14 Comments | Posted in @Shop.org, Merchandising, Retail Companies

Shopping cart abandonment. Few phrases cause more anxiety in the hearts of e-commerce executives, and for good reason. With average abandoned shopping cart rates hovering around 40-50%, it’s easy to understand that converting even a fraction of these deserted carts into sales could substantially add to a retailer’s bottom line. What’s difficult is figuring out [...]

Posted in: @Shop.org | Merchandising | Retail Companies Also tagged , , , , , |
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