Tag Archives: Summit12

Oct10

Best practices to turbo charge your email marketing program

By Fiona Swerdlow, Head of Research, Shop.org | Published: October 10, 2012
4 Comments | Posted in Events, Marketing

Ross Kramer, CEO of Listrak, challenged the audience at the 2012 Shop.org Annual Summit’s Digital Retail Boot Camp in Denver to reinvigorate their email marketing programs. Using the nearby Rocky Mountains as something of a metaphor for how retailers can and should “ascend” the rungs of email marketing sophistication, Kramer first laid out “Base Camp” fundamentals – [...]

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Oct08

Why retailers should design mobile for the experience, not the device

By Fiona Swerdlow, Head of Research, Shop.org | Published: October 8, 2012
3 Comments | Posted in Events, Mobile, Social Media

Put five “masters of mobile” on a panel and you get a lot of interesting thinking about where mobile is heading for the retail industry. That’s just what we had on hand at last month’s Shop.org Annual Summit in Denver. Vice President for the The Aberdeen Group Sahir Anand moderated the panel of mobile retailing [...]

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Sep26

What Facebook, Google and ShopRunner have to say to retailers

By Jennifer Overstreet | Published: September 26, 2012
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Led in a discussion by Kara Swisher, co-executive editor of AllThingsD at the Shop.org Annual Summit, the retail industry leads from Google and Facebook, and leader of ShopRunner shared their perspectives on what’s shaping the retail industry. While all the buzz is about social, mobile, local and the omnichannel approach, these leaders broadened the conversation, [...]

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Sep21

Email marketing: How to master the (ever-changing) fundamentals

By Fiona Swerdlow, Head of Research, Shop.org | Published: September 21, 2012
1 Comment | Posted in Events, Marketing

“The fate of email has often been predicted to be dead, so today I’m going to debunk some of those myths.” So said Ross Kramer, CEO of email marketing solutions provider Listrak, in the “Email Marketing Best Practices for Online Retail” session during the Shop.org Annual Summit Boot Camp. Pointing to Shop.org research indicating that email [...]

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Sep20

Kids on retail: Thoughts from the next generation of shoppers

By Artemis Berry, Senior Director of Content and Community, Shop.org | Published: September 20, 2012
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Have you ever watched a young child use an iPad to shop or browse? Have you ever talked to them about what they think about online versus in-store shopping, if they know what Google is, and their list of favorite stores? Some of the answers may surprise you. At the Shop.org Summit earlier this month, [...]

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