Tag Archives: 2012 Shop.org Annual Summit

Ross Kramer, CEO of Listrak, challenged the audience at the 2012 Shop.org Annual Summit’s Digital Retail Boot Camp in Denver to reinvigorate their email marketing programs. Using the nearby Rocky Mountains as something of a metaphor for how retailers can and should “ascend” the rungs of email marketing sophistication, Kramer first laid out “Base Camp” fundamentals – [...]

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Put five “masters of mobile” on a panel and you get a lot of interesting thinking about where mobile is heading for the retail industry. That’s just what we had on hand at last month’s Shop.org Annual Summit in Denver. Vice President for the The Aberdeen Group Sahir Anand moderated the panel of mobile retailing [...]

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“The fate of email has often been predicted to be dead, so today I’m going to debunk some of those myths.” So said Ross Kramer, CEO of email marketing solutions provider Listrak, in the “Email Marketing Best Practices for Online Retail” session during the Shop.org Annual Summit Boot Camp. Pointing to Shop.org research indicating that email [...]

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Have you ever watched a young child use an iPad to shop or browse? Have you ever talked to them about what they think about online versus in-store shopping, if they know what Google is, and their list of favorite stores? Some of the answers may surprise you. At the Shop.org Summit earlier this month, [...]

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For multichannel retailers, tablets aren’t just part of the mobile category, they’re an in-store sales tool as well. At the Shop.org Annual Summit, Josh Himwich, Vice President of Products at Refinery 29 and Darrell Sandefur, Director, Digital Architecture at Luxottica Retail, shared insights on leveraging both consumer tablet traffic and in-store applications. Himwich shared that Refinery 29′s tablet traffic (nearly [...]

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