Tag Archives: 2009 Strategy & Innovation Forum

Sam Taylor, the CEO of Oriental Trading Company, made a strong case at the last session today about the value of customer reviews. While he sang the praises of positive reviews, and said that using testimonials in catalogs and featuring top-rated product pages have boosted sales, what he had to say about the value of [...]

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After meeting a few retail service providers at last night’s networking reception and dinner, I stopped by the EXPO hall today to see some of this in greater detail. Here are three very different companies that were particularly interesting to me. Essential Accessibility With the knowledge that disabled Americans spend $700 billion a year, Essential Accessibility [...]

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It’s going to be absolutely impossible for me to provide a thorough overview of Bob Thacker’s captivating, hour-long presentation at the Shop.org Strategy & Innovation Forum. I’ve seen Bob speak before at the Retail Advertising Conference (a show put on by the Retail Advertising and Marketing Association, another NRF division) and knew that he is [...]

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A panel of global e-commerce experts provided some fascinating insights this afternoon on what retailers should consider before going global. Here were a few takeaways: Making the Decision When trying to decide if you should expand, talk to your customers. Are they aware of your brand? Do they understand it? Are they advocates? Try to [...]

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Alfred Lin began his keynote at the Strategy & Innovation Forum this morning by talking about how he met CEO Tony Hsieh. What began as a college alliance over pizza morphed into a partnership which now includes collaboration in running Zappos.com, one of the most inspiring online retailers in the world. It’s no secret that [...]

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