Comments for Shop.org Blog http://blog.shop.org This blog is for the members of Shop.org Sun, 19 Feb 2012 09:38:50 +0000 hourly 1 Comment on How to organize the retail company of the future by Richard Keeves http://blog.shop.org/2012/01/19/how-to-organize-the-retail-company-of-the-future/comment-page-1/#comment-249847 Richard Keeves Sun, 19 Feb 2012 09:38:50 +0000 http://blog.shop.org/?p=7580#comment-249847 I read this blog post with interest - and found myself agreeing - but also questioning it. Seems to me that in the increasingly multi-channel or omni-channels world, ecommerce is not its own division, but rather a way of doing business that crosses all divisions. Yes, it might be an evolutionary step forward to have a separate division rather than just a part of marketing (or worse, IT) but surely successful multichannel retailers presently and in future will make sure that the customer is center - and ecommerce is across the whole organization: from supply chain to sales, delivery, marketing etc. All will use ecommerce - not just the dudes tasked with looking after the website. This seems reminiscent of IBM's coining of the word "ebusiness" - which worked 10 years ago, but now seems dated as many people now just see as "business". I read this blog post with interest – and found myself agreeing – but also questioning it. Seems to me that in the increasingly multi-channel or omni-channels world, ecommerce is not its own division, but rather a way of doing business that crosses all divisions. Yes, it might be an evolutionary step forward to have a separate division rather than just a part of marketing (or worse, IT) but surely successful multichannel retailers presently and in future will make sure that the customer is center – and ecommerce is across the whole organization: from supply chain to sales, delivery, marketing etc. All will use ecommerce – not just the dudes tasked with looking after the website.

This seems reminiscent of IBM’s coining of the word “ebusiness” – which worked 10 years ago, but now seems dated as many people now just see as “business”.

]]> Comment on Retailers: What’s your Pinterest strategy? by Pamela Grant http://blog.shop.org/2012/02/15/retailers-whats-your-pinterest-strategy/comment-page-1/#comment-249836 Pamela Grant Thu, 16 Feb 2012 17:04:24 +0000 http://blog.shop.org/?p=7734#comment-249836 Artemis - great job explaining Pinterest. I'm showing your article to my students this afternoon. Artemis – great job explaining Pinterest. I’m showing your article to my students this afternoon.

]]> Comment on How digital will impact the next generation of in-store shopping by Tim Woods http://blog.shop.org/2012/02/01/how-digital-will-impact-the-next-generation-of-in-store-shopping/comment-page-1/#comment-249806 Tim Woods Wed, 08 Feb 2012 12:59:32 +0000 http://blog.shop.org/?p=7625#comment-249806 We are only seeing the tip of an iceberg from a wave of change that is being driven by the consumer. These Empowered Consumers are leveraging new tools to redefine the retail space on their own terms. Its not just about price either, its about an experience that meets the evolved consumer expectation around content and information they want "wherever they are whenever they want it" This expectation will continue to permeate every expectation on every generational level...but for very different reasons. Understanding the consumers "why" is key, enabling the "why" is critical. Whats next? I would look to the consumers preference to have a conversation directly with the manufacturer and the enablement of group buying that is facilitaited by the consumers social connections. We are going to be living in a very different retail ecosystem 36 months from now. We are only seeing the tip of an iceberg from a wave of change that is being driven by the consumer. These Empowered Consumers are leveraging new tools to redefine the retail space on their own terms. Its not just about price either, its about an experience that meets the evolved consumer expectation around content and information they want “wherever they are whenever they want it” This expectation will continue to permeate every expectation on every generational level…but for very different reasons. Understanding the consumers “why” is key, enabling the “why” is critical. Whats next? I would look to the consumers preference to have a conversation directly with the manufacturer and the enablement of group buying that is facilitaited by the consumers social connections. We are going to be living in a very different retail ecosystem 36 months from now.

]]> Comment on A night of gaming at the Shop.org Annual Summit by Ellen Davis, VP, NRF http://blog.shop.org/2011/09/29/a-night-of-gaming-at-the-shop-org-annual-summit/comment-page-1/#comment-249756 Ellen Davis, VP, NRF Fri, 03 Feb 2012 12:54:21 +0000 http://blog.shop.org/?p=7289#comment-249756 Hi Raul: It will be held September 10-12, 2012 in Denver, CO. More information can be found at http://www.shop.org/summit12. Hi Raul: It will be held September 10-12, 2012 in Denver, CO. More information can be found at http://www.shop.org/summit12.

]]> Comment on A night of gaming at the Shop.org Annual Summit by Raul http://blog.shop.org/2011/09/29/a-night-of-gaming-at-the-shop-org-annual-summit/comment-page-1/#comment-249733 Raul Wed, 01 Feb 2012 18:37:58 +0000 http://blog.shop.org/?p=7289#comment-249733 When and where will the next annual summit take place? Regards, Raul When and where will the next annual summit take place?

Regards,

Raul

]]> Comment on How digital will impact the next generation of in-store shopping by Nick Stamoulis http://blog.shop.org/2012/02/01/how-digital-will-impact-the-next-generation-of-in-store-shopping/comment-page-1/#comment-249730 Nick Stamoulis Wed, 01 Feb 2012 15:27:10 +0000 http://blog.shop.org/?p=7625#comment-249730 Marketers in any industry need to be focusing on a mobile strategy in 2012. More and more people are browsing on smart phones and tablets. Ignoring this segment means that you will fall behind your competition. Marketers in any industry need to be focusing on a mobile strategy in 2012. More and more people are browsing on smart phones and tablets. Ignoring this segment means that you will fall behind your competition.

]]> Comment on Shop.org Exec Director shares thoughts on digital retail’s ‘critical juncture’ by Jerry Blanford http://blog.shop.org/2012/01/26/shop-org-exec-director-shares-thoughts-on-digital-retails-critical-juncture/comment-page-1/#comment-249705 Jerry Blanford Fri, 27 Jan 2012 14:58:05 +0000 http://blog.shop.org/?p=7577#comment-249705 Vickie, The global worlds of Retail and Technology are very excited that you have taken on your new role at Shop.Org. Your life focus working with retailers/manufactures and best in class technology companies, has made you one of the Elite Experts in our field, an Outstanding Leader and Visionary! Congrats on your new position and opportunity to share your knowledge and expertice with the industry you love and know so well! Best regards, Jerry Blanford Vickie, The global worlds of Retail and Technology are very excited that you have taken on your new role at Shop.Org. Your life focus working with retailers/manufactures and best in class technology companies, has made you one of the Elite Experts in our field, an Outstanding Leader and Visionary!

Congrats on your new position and opportunity to share your knowledge and expertice with the industry you love and know so well!

Best regards,
Jerry Blanford

]]> Comment on 10 site tweaks to make your customers actually click “buy” by Ryan Thomas http://blog.shop.org/2011/07/14/10-tweaks-to-make-your-customers-actually-click-buy/comment-page-1/#comment-249700 Ryan Thomas Thu, 26 Jan 2012 20:12:03 +0000 http://blog.shop.org/?p=6750#comment-249700 I love #10 and had no idea that you should send that many emails to someone. Also, I would add that if you have a "BUY" button, make sure it says something other than "BUY". Even when people know they are going to purchase things, buttons like "Check Out Now" or "Continue" seem more enticing mentally. Just a thought. I love #10 and had no idea that you should send that many emails to someone. Also, I would add that if you have a “BUY” button, make sure it says something other than “BUY”. Even when people know they are going to purchase things, buttons like “Check Out Now” or “Continue” seem more enticing mentally. Just a thought.

]]> Comment on What retailers will do differently for Holiday 2012 by Mia Perry http://blog.shop.org/2012/01/24/what-retailers-will-do-differently-for-holiday-2012/comment-page-1/#comment-249687 Mia Perry Wed, 25 Jan 2012 13:53:24 +0000 http://blog.shop.org/?p=7616#comment-249687 Great insights Fiona. Under Marketing & Promotions I believe that F-commerce will take the stage in 2012. I work for an F-commerce company. and see the amazing daily growth in merchants! Great insights Fiona.
Under Marketing & Promotions I believe that F-commerce will take the stage in 2012.
I work for an F-commerce company. and see the amazing daily growth in merchants!

]]> Comment on What retailers will do differently for Holiday 2012 by Rodrigo Carvalho http://blog.shop.org/2012/01/24/what-retailers-will-do-differently-for-holiday-2012/comment-page-1/#comment-249681 Rodrigo Carvalho Tue, 24 Jan 2012 21:45:54 +0000 http://blog.shop.org/?p=7616#comment-249681 Another great article Fiona! Seems like forecasting and inventory management is on top of their mind. A big challenge is achieving full understanding of the relationship between pricing and inventory management. Even though some companies still treat the two areas as independent, they are highly related. We have worked with a client that pushed hard to connect the gears. It wasn't easy, but the end result was astonishing. Magic things happen when a smart inventory management system relies on pricing intelligence to adjust the flow. Another great article Fiona! Seems like forecasting and inventory management is on top of their mind. A big challenge is achieving full understanding of the relationship between pricing and inventory management. Even though some companies still treat the two areas as independent, they are highly related. We have worked with a client that pushed hard to connect the gears. It wasn’t easy, but the end result was astonishing. Magic things happen when a smart inventory management system relies on pricing intelligence to adjust the flow.

]]> Comment on Retailers beware: Internet domain expansion could cost you more than your brand identity by vinman http://blog.shop.org/2011/11/01/retailers-beware-internet-domain-expansion-could-cost-you-more-than-your-brand-identity/comment-page-1/#comment-249676 vinman Tue, 24 Jan 2012 04:26:46 +0000 http://blog.shop.org/?p=7353#comment-249676 This step is not fair on the small businesses. It will create unnecessary burden on them besides confusing the customers about the original domain name they have to click to visit the website of their choice. This step is not fair on the small businesses. It will create unnecessary burden on them besides confusing the customers about the original domain name they have to click to visit the website of their choice.

]]> Comment on Experts offer tips on reducing cart abandonment by Belinda http://blog.shop.org/2011/09/13/experts-offer-tips-on-reducing-cart-abandonment/comment-page-1/#comment-249674 Belinda Mon, 23 Jan 2012 18:34:22 +0000 http://blog.shop.org/?p=7160#comment-249674 I can't remember how many times I've abandoned my virtual shopping cart. I just can't take it that I put so much items on it and be shocked with hidden charges the moment I checkout. I think it's really important that retailers will let the consumers know beforehand what the real price is so that they won't be shocked with the total bill.In that way,they won't be compelled to abandon their cart. I can’t remember how many times I’ve abandoned my virtual shopping cart. I just can’t take it that I put so much items on it and be shocked with hidden charges the moment I checkout. I think it’s really important that retailers will let the consumers know beforehand what the real price is so that they won’t be shocked with the total bill.In that way,they won’t be compelled to abandon their cart.

]]> Comment on How to organize the retail company of the future by Rodrigo Carvalho http://blog.shop.org/2012/01/19/how-to-organize-the-retail-company-of-the-future/comment-page-1/#comment-249672 Rodrigo Carvalho Sun, 22 Jan 2012 17:21:55 +0000 http://blog.shop.org/?p=7580#comment-249672 Great blog Fiona! At blacklocus.com we interact with a broad range of online stores and we noticed that the majority of retailers still have their e-commerce division reporting to another group in the company. In our experience, retailers that have their e-commerce group report directly to their CEO, often have a stronger online business resulting in: higher sales, higher overall margins, lower returns, better pricing strategies, more user-friendly stores, smarter adoption of technology, and a combination of product assortment and pricing that is optimized for the online channel. To give you an example, we've witnessed the transition of an e-commerce department from the time they were reporting to the marketing group to the time they began reporting directly to the CEO. The CEO hired an experienced e-commerce executive to lead the digital channel and turned them into its own division. This change gave the team clear direction, ownership of their work, and independence. The delta in rate-of-progress was mind blowing! Within 6 months they revamped the design of their online stores, enhanced product assortment, increased visibility through channel and targeted marketing, and optimized prices and margins for their entire product selection. Dollars started pouring. Great blog Fiona! At blacklocus.com we interact with a broad range of online stores and we noticed that the majority of retailers still have their e-commerce division reporting to another group in the company.

In our experience, retailers that have their e-commerce group report directly to their CEO, often have a stronger online business resulting in: higher sales, higher overall margins, lower returns, better pricing strategies, more user-friendly stores, smarter adoption of technology, and a combination of product assortment and pricing that is optimized for the online channel.

To give you an example, we’ve witnessed the transition of an e-commerce department from the time they were reporting to the marketing group to the time they began reporting directly to the CEO. The CEO hired an experienced e-commerce executive to lead the digital channel and turned them into its own division. This change gave the team clear direction, ownership of their work, and independence. The delta in rate-of-progress was mind blowing! Within 6 months they revamped the design of their online stores, enhanced product assortment, increased visibility through channel and targeted marketing, and optimized prices and margins for their entire product selection. Dollars started pouring.

]]> Comment on Maximize post-holiday sales with search and social media by Blog Posts to Read for January 19, 2012 http://blog.shop.org/2011/12/22/maximize-post-holiday-sales-with-search-and-social-media/comment-page-1/#comment-249667 Blog Posts to Read for January 19, 2012 Fri, 20 Jan 2012 17:49:43 +0000 http://blog.shop.org/?p=7487#comment-249667 [...] Maximize post-holiday sales with search and social media Online retailers need to make sure they’re not “turning off the lights” now that the holiday rush is over. CLICK HERE TO READ MORE [...] [...] Maximize post-holiday sales with search and social media Online retailers need to make sure they’re not “turning off the lights” now that the holiday rush is over. CLICK HERE TO READ MORE [...]

]]> Comment on Get inside their heads: 12 factors that impact whether customers click “buy” by A. Handelsman http://blog.shop.org/2012/01/18/get-inside-their-heads-12-factors-that-impact-whether-customers-click-buy/comment-page-1/#comment-249661 A. Handelsman Fri, 20 Jan 2012 03:35:41 +0000 http://blog.shop.org/?p=7546#comment-249661 Great blog post. Lets not forget about pricing. As a consumer, I often find myself comparison shopping and making my final purchasing decision based on a combination of price and trust (as Robert mentioned). Great blog post. Lets not forget about pricing. As a consumer, I often find myself comparison shopping and making my final purchasing decision based on a combination of price and trust (as Robert mentioned).

]]> Comment on How online shoppers will use smartphones, tablets for back to school by Oliver http://blog.shop.org/2011/08/18/how-online-shoppers-will-use-smartphones-tablets-for-back-to-school/comment-page-1/#comment-249659 Oliver Thu, 19 Jan 2012 20:25:56 +0000 http://blog.shop.org/?p=6939#comment-249659 This article is even more relevant now that Apple has released information on their partnership with text book publishers. So apparently Apple is now looking to displace the physical text books. I for one have no issue with that as long as they make the prices reasonable for students. This article is even more relevant now that Apple has released information on their partnership with text book publishers. So apparently Apple is now looking to displace the physical text books. I for one have no issue with that as long as they make the prices reasonable for students.

]]> Comment on Talking with…Shop.org’s new Executive Director Vicki Cantrell by Sue Almazan http://blog.shop.org/2011/11/16/talking-with-shop-orgs-new-executive-director-vicki-cantrell/comment-page-1/#comment-249657 Sue Almazan Thu, 19 Jan 2012 01:21:31 +0000 http://blog.shop.org/?p=7382#comment-249657 Hi Vicki, I'm happy for you! Congrats..NRF team and Shop.org is very lucky to have you and many people know that this going great and will continue to be in the next years. I am looking forward for your continuous success and happiness in life with your new career. Hi Vicki,

I’m happy for you! Congrats..NRF team and Shop.org is very lucky to have you and many people know that this going great and will continue to be in the next years. I am looking forward for your continuous success and happiness in life with your new career.

]]> Comment on Get inside their heads: 12 factors that impact whether customers click “buy” by Robert http://blog.shop.org/2012/01/18/get-inside-their-heads-12-factors-that-impact-whether-customers-click-buy/comment-page-1/#comment-249656 Robert Wed, 18 Jan 2012 22:04:05 +0000 http://blog.shop.org/?p=7546#comment-249656 This is a great blog Fiona. I would add that customers need to "trust" you. On your homepage, highlight the top brands that people are familiar with, if you have customer support make your phone number prominent, and emphasize symbols of trust (Verisign, Satisfaction Guaranteed, SSL security, etc.) throughout the purchase process. This is a great blog Fiona. I would add that customers need to “trust” you. On your homepage, highlight the top brands that people are familiar with, if you have customer support make your phone number prominent, and emphasize symbols of trust (Verisign, Satisfaction Guaranteed, SSL security, etc.) throughout the purchase process.

]]> Comment on Brazil and China: Emerging online retail powerhouses by satheesh ramanna http://blog.shop.org/2012/01/16/brazil-and-china-emerging-online-retail-powerhouses/comment-page-1/#comment-249651 satheesh ramanna Wed, 18 Jan 2012 06:43:40 +0000 http://blog.shop.org/?p=7544#comment-249651 You will see a hockey stick like uptick with regards to Indian online retail market in 2012 with a number of e-tailing companies and digital market places getting funded and finding traction. The problem areas being effectively handled by these startups. You will see a hockey stick like uptick with regards to Indian online retail market in 2012 with a number of e-tailing companies and digital market places getting funded and finding traction. The problem areas being effectively handled by these startups.

]]> Comment on Talking with… One Kings Lane CEO Doug Mack by Shop.org and the NRF Big Show: Bigger. Stronger. More Digital Than Ever. | Shop.org Blog http://blog.shop.org/2012/01/04/talking-with-one-kings-lane-ceo-doug-mack/comment-page-1/#comment-249643 Shop.org and the NRF Big Show: Bigger. Stronger. More Digital Than Ever. | Shop.org Blog Sat, 14 Jan 2012 20:41:24 +0000 http://blog.shop.org/?p=7511#comment-249643 [...] « Talking with… One Kings Lane CEO Doug Mack Jan14Shop.org and the NRF Big Show: Bigger. Stronger. More Digital Than Ever. By Vicki Cantrell, SVP, Communities, NRF and Executive Director, Shop.org | Published: January 14, 2012 Be the first to comment | This entry was posted in Events var addthis_product = 'wpp-262'; var addthis_config = {"data_track_clickback":false,"data_track_addressbar":false};if (typeof(addthis_share) == "undefined"){ addthis_share = [];}Since 1996, Shop.org and the companies that make up our digital retail community have been experiencing tremendous growth. We see vast adoption among consumers with how they shop and interact with retailers and brands. We’ve changed how people shop. When they shop. Where they shop. And, most importantly, what they expect in terms of an omni-channel shopping experience on every screen and device they own and with every brick and mortar experience they have. [...] [...] « Talking with… One Kings Lane CEO Doug Mack Jan14Shop.org and the NRF Big Show: Bigger. Stronger. More Digital Than Ever. By Vicki Cantrell, SVP, Communities, NRF and Executive Director, Shop.org | Published: January 14, 2012 Be the first to comment | This entry was posted in Events var addthis_product = 'wpp-262'; var addthis_config = {"data_track_clickback":false,"data_track_addressbar":false};if (typeof(addthis_share) == "undefined"){ addthis_share = [];}Since 1996, Shop.org and the companies that make up our digital retail community have been experiencing tremendous growth. We see vast adoption among consumers with how they shop and interact with retailers and brands. We’ve changed how people shop. When they shop. Where they shop. And, most importantly, what they expect in terms of an omni-channel shopping experience on every screen and device they own and with every brick and mortar experience they have. [...]

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