It’s been a week since digital commerce and advertising executives descended on San Francisco for the inaugural (and sold out) Retail Innovation & Marketing Conference. It was a whirlwind, but boy, did we learn a lot.
First up, one of the hottest topics to hit retail in many years: Mobile. We kicked off our time in [...]

Last week at the very successful NRF Big Show (read recaps on the NRF blog), Shop.org produced an online retail track.
Below is a recap of one of the sessions in this track called “Remixed: The Customer Experience,” in which e-commerce visionary and Abode VP Doug Mack outlined key trends in e-commerce customer experience.  Below are [...]

The 2009 Shop.org Annual Summit kicked off this year with an all-day Online Boot Camp which was an intense and tactical look at some of the core concepts in the world of online marketing and merchandising. The event featured industry experts providing their “Tips for Success” on some of the most important topics in eCommerce.
A [...]

In my last holiday-focused post, I noted that consumers surveyed in the 2009 eHoliday Study said consumer ratings and reviews were one of the very most important features on a retailer site this season. Conducted last month in partnership with BIGresearch, we delved a little further into information sources that consumers use, asking, “In general, if [...]

Last week I reviewed factors that are most important to consumers when choosing to make holiday purchases from one retailer versus another. As part of the eHoliday 2009 Study pre-holiday survey (conducted for us by BIGresearch), we asked consumers which specific Web site features they rely on most when making holiday purchases.
On a scale of 1 (least [...]