January 23rd, 2008 by Josh Hallett - Conference Blogger There are not many retailers that have not heard of the long tail (if not go check out Chris Andersen’s book). The final breakout session of the day featured Jack Jia, CEO, Baynote and Brian Elliott, President and CEO, Alibris discussing how the long tail applies to online sales.
Jack Jia from Baynote was first [...]
January 23rd, 2008 by Josh Hallett - Conference Blogger The second panel session of the day discussed the integration of user-generated content (think customer reviews, etc) into internet initiatives. The panel featured: Brian Platter - General Manager, Home Delivery, Peets Coffee and Tea, Carol Snyder - VP Internet Merchandising, Community, & Multichannel QVC.com. Terry Nelson - Director of Marketing, Fair Indigo and Darren [...]
January 23rd, 2008 by Josh Hallett - Conference Blogger The afternoon at the Strategy & Information Forum featured two concurrent tracks. I attended the panel focussed on monetizing Web 2.0. On the panel were: Brett Hurt - Founder and CEO Bazaarvoice, Paul Martino - CEO Aggregate Knowledge, Joe Chung - CEO Allurent, Jim Calhoun - CEO Popular Media and Steve Papa [...]
January 23rd, 2008 by Josh Hallett - Conference Blogger The second keynote of the day featured Bob Myers, SVP QVC.com and Direct Response Marketing, QVC.com. Bob’s talked focussed on the multi-media aspects of QVC’s operations, specifically how they integrate the web and broadcast.
QVC is the second most profitable network, this includes the majors. For Bob, advertising and marketing is somewhat interesting, since [...]
January 23rd, 2008 by Josh Hallett - Conference Blogger The 2008 Strategy & Information Forum kicked off Wednesday morning with a keynote by Andy Sernovitz. Andy is known as the WOMM guy, that’s Word of Mouth Marketing. Andy’s job as the opening keynote was to set the stage for the next two days, so of course the topics were Web 2.0, CGM, and [...]
