Category Archives: Social Media

May02

Fresh approaches to fundamental issues in retail

By Fiona Swerdlow, Head of Research, Shop.org | Published: May 2, 2013
1 Comment | Also posted in Events, Marketing, Merchandising, Mobile, Retail Companies |

Compete on something other than price? Harness word-of-mouth to increase conversion and organic search traffic? Integrate your print catalog more directly into your digital commerce strategy?  If you think there are no new answers to these digital commerce questions, just remember that innovation is a hallmark of the retail industry. If you attended the Shop.org [...]

Also posted in: Events | Marketing | Merchandising | Mobile | Retail Companies Tagged , , , , , , , , , , |
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Mar08

Five ways small businesses should start out on Twitter

By Tony Fontana, Manager, Communications & Public Affairs | Published: March 8, 2013
1 Comment | Posted in Social Media

“To tweet or not to tweet?” It’s a question small, mid-sized and global companies are answering every day. Next to the in-store experience, Twitter has become as close to a real-time conduit for retailer-to-customer interaction as can be found anywhere. If you’re still debating, consider these stats from Richard Alfonsi, global vice president of small [...]

Posted in: Social Media Tagged |
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Jan15

How to be ‘flaw-some’ with socialnomics

By Tony Fontana, Manager, Communications & Public Affairs | Published: January 15, 2013
Be the first to comment | Also posted in Mobile |

Social and mobile. They’re no longer emerging technologies, they’re here to stay and they’re changing the way people shop. As IBM’s Vice President for Global Industry Leader for Retail Jill Puleri pointedly stated in her opening remarks at the first afternoon keynote at Retail’s BIG Show, “The revolution is over, and the customer is in [...]

Also posted in: Mobile Tagged , |
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Jan10

The best of Shop.org in 2012: Conversion, mobile, social and more

By Artemis Berry, Senior Director of Content and Community, Shop.org | Published: January 10, 2013
Be the first to comment | Also posted in Marketing, Merchandising |

Best of lists are everywhere this month. To join the crowd, we thought it was the perfect time to review the biggest stories from Shop.org SmartBrief and the Shop.org blog to bring you our very own top 25 retail stories in 2012. And as you can imagine, it will have a digital twist. Over 45,000 [...]

Also posted in: Marketing | Merchandising Tagged , |
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Nov16

How retailers are promoting Black Friday weekend deals

By Fiona Swerdlow, Head of Research, Shop.org | Published: November 16, 2012
1 Comment | Also posted in Holidays, Marketing, Research |

File another one away in the “how time flies” category, because Thanksgiving and Black Friday are mere days away now. As families start gathering all the ingredients for next week’s fixings, retailers are already primed to let the public know about their Black Friday weekend deals. So what do retailers have planned to target consumers [...]

Also posted in: Holidays | Marketing | Research Tagged , |
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