Category Archives: Social Media

Jan18

Get inside their heads: 12 factors that impact whether customers click “buy”

By Fiona Swerdlow, Head of Research, Shop.org | Published: January 18, 2012
2 Comments | Also posted in Events, Marketing, Merchandising |

As I started to take notes, I was a bit startled to hear Amy’s opening question: “If you and I were alone in this room, how would you kill me?” A self-described usability specialist, Eight by Eight’s Amy Africa knows how to get one’s attention – but more importantly, what gets people to buy (and [...]

Also posted in: Events | Marketing | Merchandising Tagged , , , , |
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Jan16

Brazil and China: Emerging online retail powerhouses

By Fiona Swerdlow, Head of Research, Shop.org | Published: January 16, 2012
1 Comment | Also posted in International, Retail Companies |

Take a guess: Which are the five largest markets today in terms of online users? The US? The UK? Germany? Actually, try China, in first place with 369 million online users, followed by the U.S. (253 million), then India (133 million), Japan (104 million) and Brazil (91 million). And, as Zia Daniell Widger of Forrester [...]

Also posted in: International | Retail Companies Tagged , , , , , , |
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Jan04

Talking with… One Kings Lane CEO Doug Mack

By Artemis Berry, Senior Director of Content and Community, Shop.org | Published: January 4, 2012
2 Comments | Also posted in Events, Merchandising, Retail Companies |

Curated online flash sales sites are all the rage in online retail these days. In 2011, one of the most talked-about was the elegant home decor site, One Kings Lane. Last year, long-time Shop.org member and e-commerce veteran Doug Mack was appointed to lead this niche start-up as Chief Executive Officer. With founders Susan Feldman [...]

Also posted in: Events | Merchandising | Retail Companies Tagged , , , , , , , , |
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Nov27

Tap email, social media, mobile to capture Cyber Monday shoppers early

By Fiona Swerdlow, Head of Research, Shop.org | Published: November 27, 2011
2 Comments | Also posted in Holidays, Research |

Cyber Monday is by now entrenched in the consumer’s mind as another holiday shopping marker: 3 out of 5 retailers whom we surveyed just after the holidays last year noted that Cyber Monday was one of the two top grossing days for online sales for the season. Indeed, comScore estimated that Cyber Monday online sales [...]

Also posted in: Holidays | Research Tagged , |
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Sep14

Ecommerce trends from the EXPO Hall

By Sarah Rand, Senior Director, NRF | Published: September 14, 2011
1 Comment | Also posted in Events, Marketing |

In addition to an Angry Bird, a CEO with bunny ears, and more giveaways than I could count, the Shop.org EXPO Hall showcased 200 exhibitors to Annual Summit attendees. We managed to grab a few minutes with some exhibitors on the busy show floor to talk about trends they are seeing this year. Topics ranged [...]

Also posted in: Events | Marketing Tagged , , |
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