Category Archives: Social Media

Spring holidays such as Easter, Mother’s Day and Father’s Day are important shopping periods for many retailers. In 2013, NRF surveys conducted by Prosper Insights & Analytics found that U.S. consumers spent an estimated $17.2 billion for Easter, $20.7 billion for Mother’s Day, and $13.3 billion on Father’s Day. While smaller than back-to-school or the winter holidays, all three [...]

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In 2011 Daniella Yacobovsky and her business partner opened BaubleBar, an online retailer specializing in women’s jewelry and accessories, to fill a void in the women’s jewelry and accessories space. And like other young companies that start with social already built into their DNA, it’s already developed an enviable base of vocal and engaged fans [...]

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Omnichannel and mobile were two of the biggest buzzwords in digital retail. But this is a small sample of the content covered on the Shop.org blog this year. Let’s unwrap the 2013 blog roll to review the most-read posts of the year. The Walgreens path to omnichannel success – At Shop.org’s First Look at Retail’s BIG [...]

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Social media has made the world more connected, and retailers have leveraged these platforms to brand themselves and attract consumers across the globe. While many retailers already have a presence on Facebook and Twitter, 2013 was all about curation, video and instantaneous engagement. And there are some new – or elevated – contenders in the [...]

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Since the term was coined in 2007, Green Monday has become one of the busiest days of the holiday season. It’s been adopted by others as a key measurement of online sales, and some retailers are using the second Monday of December as another opportunity to offer holiday bargains. In 2012, comScore found that Green [...]

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