RKG released a study today on the impact of retail store presence on paid search data. The results were not what we expected!

Who hasn’t returned from an industry conference with a series of ideas, notes scribbled on the back of a napkin, and a whole bunch of handouts, but without any idea of how to begin implementing all that you have learned?
At this year’s Annual Summit I can guarantee that this will not be a problem.   We are continuing [...]

The fact that Google has relaxed its policies with respect to trademark protection doesn’t change the law. Indeed, the perils of PPC advertising with respect to trademarks are poorly understood.

Are you accountable for the ROI of your company’s online marketing efforts?  Do you struggle with how to measure the incremental impact of your media dollars when multiple influences or touch-points occur during the conversion process?  If you answered “yes” to either of these questions, I invite you to join forces with your Shop.org peers [...]

Few can deny the influence of Google upon online marketing. The search giant captured 72% of all searches in the US in December 2008, and the impact in other countries is even higher with Google reaching a share of 90% of all searches in the UK and Australia.
Tomorrow, March 25, 2009 – Bill Tancer, GM [...]