Big things are happening at Urban Outfitters, Inc., the company which heads brands like Anthropologie, Free People and of course the namesake Urban Outfitters. When I say ‘big’, I could be referencing a first quarter company profit increase of 72%, a one-year-old mobile commerce effort, or a brand with one of the highest per-square-foot revenue [...]

I’ve been excited to hear 1-800Flowers.com President Chris McCann speak at Shop.org’s Online Merchandising Workshop ever since I chatted with him about his Undercover Boss experience several months ago. And McCann didn’t disappoint. During his keynote, McCann talked about some of his company’s philosophies on connecting with customers to ultimately increase sales and offered tips [...]

Your website sucks. Those were the three words by which Bryan Eisenberg started his keynote at this morning’s Online Merchandising Workshop. But after that sobering beginning, Eisenberg offered a bit of comfort. For starters, he said, don’t worry too much: everybody’s website sucks. None of us have unlimited resources to get everything right. Basically, you’re [...]

How do you know when it’s time to redesign your website? What does “redesign” really mean, anyway? Are there ways to sell the idea of a redesign to executives who may be hesitant that any website changes will rock the boat – in a negative way? What are the best ways to integrate multiple brands [...]

Brian Bradley, EVP of HSN.com, spoke this morning at Shop.org’s Online Merchandising Workshop about how the company has leveraged the challenging retail environment to serve customers in a more powerful way. Before providing examples of how the company is using mobile, social media and video – along with an emphasis on multichannel integration – Bradley [...]