Category Archives: Retail Companies

May10

6 lessons from Gap’s mobile journey to date

By Fiona Swerdlow, Head of Research, Shop.org | Published: May 10, 2012
Be the first to comment | Also posted in Marketing, Merchandising, Mobile |

Any retailer’s tale of their mobile journey so far is really just the first chapter or so of a much longer story. But that first chapter is often the most interesting – a challenge is set, obstacles arise that must be overcome, a few initial lessons are learned to guide the protagonist in the adventures [...]

Also posted in: Marketing | Merchandising | Mobile Tagged , , , |
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Apr16

Talking with… Gilt Groupe Founder and Chief Merchandising Officer Alexandra Wilkis Wilson

By Artemis Berry, Senior Director of Content and Community, Shop.org | Published: April 16, 2012
2 Comments | Also posted in Marketing, Mobile, Social Media |

With a valuation of more than one billion dollars, Gilt Groupe is one of the most fascinating, innovative start-ups of recent years in the retail world. At the bleeding-edge intersection of fashion, e-commerce, and technology, Gilt has changed the way people shop. First, they brought the sample sale online and with that the urgent and [...]

Also posted in: Marketing | Mobile | Social Media Tagged , , |
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Apr04

Omnichannel excellence: You can find it at Guitar Center

By Artemis Berry, Senior Director of Content and Community, Shop.org | Published: April 4, 2012
Be the first to comment | Also posted in Mobile, Social Media |

The retail consumer is a working mom on the go – utilizing her mobile phone to find the closest retail store to pick up school supplies for her children. The retail consumer is a self-proclaimed techie – he would never buy a new device without recommendations and reviews from his fellow-gadget lovers and tech bloggers. [...]

Also posted in: Mobile | Social Media Tagged , , , |
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Feb15

Retailers: What’s your Pinterest strategy?

By Artemis Berry, Senior Director of Content and Community, Shop.org | Published: February 15, 2012
7 Comments | Also posted in Social Media |

We have a fresh niche social site to talk about, and its making a huge splash. Last week, we saw reports that Pinterest has hit 10 million unique monthly U.S. visits. Reports for the week of January 16, 2012 monitored the site traffic as high as 17 million unique monthly U.S. visits. It’s addicting, it’s social, and [...]

Also posted in: Social Media Tagged , , , , , , , , , , , , , |
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Feb01

How digital will impact the next generation of in-store shopping

By Fiona Swerdlow, Head of Research, Shop.org | Published: February 1, 2012
3 Comments | Also posted in Marketing, Mobile |

Bryan Eisenberg always provides fresh insight, and his bold opening during the “Future Shopper” session at Shop.org’s First Look Track proved no different as he started, “The future is here – it’s just not widely distributed yet.” While most of us have an inkling that the next generation of consumers is growing up with high [...]

Also posted in: Marketing | Mobile Tagged , , , , , |
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