Category Archives: Retail Companies

Many who work so hard to make their websites attractive, intuitive and conversion-friendly don’t know for sure if their work is paying off. Why? Because they haven’t tested it with their customers. As we approach July’s Online Merchandising Workshop, we have website usability on the mind. We tackled the topic in a very specific way [...]

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Compete on something other than price? Harness word-of-mouth to increase conversion and organic search traffic? Integrate your print catalog more directly into your digital commerce strategy?  If you think there are no new answers to these digital commerce questions, just remember that innovation is a hallmark of the retail industry. If you attended the Shop.org [...]

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For the past five years I have had the pleasure of working directly with dozens of members of the Shop.org Board, many of whom represent some of the finest minds in digital retail. This past year we were proud to elect a number of new Board members representing companies including Saks Incorporated, Facebook and Abercrombie [...]

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In any industry – and especially in retail – evolution comes with the territory. More often than not it’s a visible change, something customers can tangibly see or feel. But as Shop.org’s March webinar about designing the retail organization of the future showcased, retail executives are actively thinking about – and taking action on – [...]

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At Shop.org’s First Look event during Retail’s BIG Show, Executive Director Vicki Cantrell moderated a panel of e-commerce executives from Belk, Charming Shoppes and REI to discuss challenges and opportunities in the evolving area of organizational structure for retail companies. This panel discussion was held in conjunction with the release of Shop.org’s Organizational Structure for [...]

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